Facebook is ready and waiting for your marketing efforts, so do not wait any longer. Are you looking for answers to your marketing questions there? Do you want some ideas that really get you results? This article will give you all you need to know in a format that is easy to understand.

Give away free items to loyal or potential customers. Offer free samples to your subscribers who share your information with others. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Having contests are great for increasing your fan base on Facebook, so try to do that. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.

You may want to try Facebook ads. Your products or service will only receive so much promotion from your normal postings. To extend your reach, use ads to reach outside your normal followers. The cost is negligible compared to the potential gains.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to set up the specific offer and then promote it on your page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Be sure that all of your online content is linked to and from Facebook. If your site has a blog, include a summary and post links via Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

A fan base is something that you will want to expand as much as possible. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that threshold has been reached, your conversion rate is going to start marching.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. This can really help you to gain exposure. You need to make sure it is good attention. Only post on another person’s profile page if you’re sharing something valuable. Spamming is something you should never do.

Try putting out some Facebook ads for your business. Regular posting can only do a limited amount when it comes to promoting your business. If you want big results, ads can help you get them. These will add to the traffic that your product brings.

You should start a group page for your company. Your group can be a place where you and your customers interact with each other. You can inform group members of special discounts and offer them all types of useful information. That can be a good way to get to know all the people who may purchase your products.

Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Try using your personal account to share personal project updates.

Would a group better suit your needs than a page would? A group allows everyone to interact and feel like they know one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Regularly update your page, at least once a day. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.

Take the time to cultivate your Facebook contacts carefully. You need to stay in touch with your subscribers and interact with them on a regular basis. Strong relationships will lead to profits down the road. Make sure that you give loyal customers deals and promotions.

A fan base is something that you will want to expand as much as possible. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Update your profile on a regular basis. When things change with the business, make sure that is reflected in the profile page. That can be helpful to your customers, who want to know about your offerings. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.

Sharing events online can be hugely successful. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. The best part is that Facebook will remind them of the event for you!

In return for a “Like”, provide an exclusive reward. The more likes you have, the more attention your page will get. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes or something that every person gets. If they know they can get something they want, they will like it without hesitation.

There are no guarantees in Facebook marketing. The advice in this article can set a strong foundation for your abilities. When you use this advice, you will see how successful you can be. Your company will rise to the top this way.