Have you added your business to Facebook yet? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If your business is on Facebook, there are several potential pitfalls you should be aware of, in order to guarantee that you’re effectively engaging your audience. The article below can provide some great information to get your marketing strategy up and running.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is important to reply to everyone, even more so if it is a complaint or a question.

Reply to people when they post on your page. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply back, particularly if it is a complaint or someone who needs service immediately.

Don’t let spammers overtake your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You only need to set up the specific offer and then promote it on your page. Depending on the offer, you may even want to promote it to people who aren’t followers.

Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Answer all questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. When you already have an answer available on your website, link to it.

Always keep your current customers in mind. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. In order to market using Facebook, your audience should feel respected. These customers can champion your brand if you engage them effectively.

Your Facebook page needs to be monitored for spam at all times. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Be careful about posting about your own business away from your personal pages. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. If you have something good to say you can post on other pages. Avoid spamming at all times.

Carefully consider any updates you plan to post. If your updates are boring or off-topic, you’ll lose fans. Your updates should be educational, helpful or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is useful for more than chatting with your friends. Create your content with this in mind. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Offer an exclusive product to people who “like” your page. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. This will grab people’s attention rather than asking them to like the page. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Find your inspiration to get on Facebook to promote your product. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. If you have been on Facebook for some time, you can take steps to improve. Just keep using the advice you’ve read here.

Facebook Offers is a great tool for running contests or giving away free products through your website. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it’s a good deal, you can give it to people that do not even like your page yet.