Do you want to crush your competition? Are your competitors using Facebook for marketing, and you want to get in the game? Would you like to make their campaigns look like child’s play? This will take determination and education, so this article will help you with the latter.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer prizes or discounts to your users when they like your page. Follow through and actually award a prize or you will appear dishonest.

While you want your personality to show, you must keep things professional when making Facebook posts. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional at all times then people are going to respect you and your business a lot more.

Creating a contest for your Facebook page is something that you can have some success with. Encourage new subscribers by offering free products. Post who the winners are to your Facebook page; do this often to grow your business.

Avoid allowing spam to take over your Facebook page. There are built-in filters that can help you monitor your page. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Try putting out some Facebook ads for your business. Regular postings only go so far when it comes to promotions of goods and/or services. Purchasing Facebook ads will help you reach your goals. They are not expensive, and can make a substantial difference.

Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Depending on your needs, a Facebook group may work better for you than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. This will also give you the ability to inform your subscribers of updates.

Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a commitment that’s long-term. Your ad can end when you choose.

Give someone something valuable if they “like” your page. You can garner lots of attention via “likes.” Think about something exclusive and free when someone likes your page. It could be a sweepstakes prize or something offered to everyone. If you provide the chance to get something valuable, they will not hesitate to click the button.

In order to make the most of your marketing efforts, build a fan base that is solid. Not too much investment should be put into any promotions until you have thousands of fans. After that threshold has been reached, your conversion rate is going to start marching.

Hide some of your page’s content from those who haven’t Liked the page yet. If any of your content is hidden, people will follow you in order to view it. Only hide a bit of your content or you will lose part of the impact of your SEO.

Make a group dedicated to your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can advertise the discounts you offer as well as any other information that will assist them. This is great for you to get to know your customers.

You must not forget your current customer base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. Communication leads to a great relationship with your customers.

Ask followers for insights on how to improve your business. People enjoy feeling like they are up-to-date and important. There is nothing better than involving your fans in some of your business decisions. Ask them what sort of topics they would like to read about on your blog, for instance.

One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. A good starting point is the addition of a Facebook button on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Host a giveaway to increase interest to your Facebook page. Offer a free gift to people who opt in to your newsletter or like your social media pages. The cost is low and the returns are high.

When you create your Facebook page, have a goal in mind. It shouldn’t be because everyone else has one. Do you want to talk to your customers through it? Is it a means for them to communicate with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?

Don’t use sub-standard photos when you are adding them to a Facebook page. People will get a good sense of your business from these photos. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Random customers have no incentive to keep up with your posts. As an alternative, consider advertising on Facebook instead.

Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. You may now even know more than they do! The tips given here can enable your business to reach a broad audience on social media.