Facebook is right there waiting, do not hesitate. Do you have questions about marketing that need to be answered? Do you need to learn how to do things the right way? If you do, this article is all you need to make a simple and effective marketing campaign.

Offering contests is an effective way to increase your fan base. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Create a Facebook ad. Normal posting only adds so much when it comes to promoting services and products. To achieve real results deep into your customer base, Facebook ads may be ideal. They generally do not cost a lot, and they can help you a lot.

Use Facebook to connect with your customers. It is not just a place for chatting, but a great place to share content too. Treat it as such. Cross promote information between your official website, blog and Facebook. You’ll find that Facebook tends to drive a lot of traffic!

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

You need to have a unique Facebook page if you use it for marketing purposes. You may do this through your choice of page color and the addition of graphics. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

You need a good fan base when you are using Facebook as a marketing strategy. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you reach that goal, you get more followers from promotions.

Do not leave out people that are already fans. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Respect and reward your audience as much as you can. Communication leads to a great relationship with your customers.

Consider creating a group instead of a page. This will help generate an online community for better interaction. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Offer an exclusive deal to those that “like” your page. You can glean a lot of attention through Facebook likes. It is appealing to users to get a free gift when they give a page a like. You can run a contest or provide it to anyone who Likes your page. If you offer something they desire, they will not think twice before clicking that button quickly.

Do not assume that Facebook is your best option for social media marketing. Although many people use Facebook, make sure that your target audience uses the site as well. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

Consider when it’s best to post on pages outside of your brand’s official pages. This can really help you to gain exposure. However, it needs to be the type of attention you need. Only post on another person’s profile page if you’re sharing something valuable. Do not ever do spam posts.

When you’re marketing something, know that there are no guarantees. The advice in this article can set a strong foundation for your abilities. After you use the advice you should be able to start making your dreams of success come true. This will help give your company a huge boost.