Social media is exploding, and Facebook can help improve your business. When you want to get involved, you need the right knowledge. Look at this advice to learn more.

Engage your customers by replying to their posts as much as possible. This means checking you wall for questions or comments regularly. When it is someone complaining, you must reply immediately.

Creating a contest for your Facebook page is something that you can have some success with. Encourage people to subscribe by giving something away to some of them. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Adding great photos and unique color combinations really helps. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Try out Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive and can add another dimension to your Facebook marketing.

Buy a Facebook ad. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You may also use a given budget and do a lot or a little as you can manage. One of the advantages is that a long term commitment is not required. You have the ability to stop the ad at your convenience.

Carefully consider any updates you plan to post. If your updates are boring or off-topic, you’ll lose fans. Your content should entertain, educate or offer some help. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

You must have an attention-getting page so that your page is set apart from the rest. You can make a colorful or photo-heavy page. You can attract more followers with an attractive page.

Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a small portion of content so you don’t lose SEO.

Ask followers for insights on how to improve your business. Subscribers love to feel a connection to the brands that they follow. You can tap into this by having your community help you with some decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.

Facebook is a great way to share your content. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Cross promote information between your official website, blog and Facebook. You will see great results from using Facebook.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. You just have to keep in mind that you’re not going to see success in one or two days. Exercise some patience but utilize this advice to your advantage.