Facebook is incredibly popular since it connects friends and family in an easy way. Facebook can be used successfully for marketing purposes when you have the right tools and approach. Keep reading to learn exactly how to use Facebook to increase your business.

Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Try using Facebook ads in your marketing tactics. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want big results, ads can help you get them. They are affordable and effective.

Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and post links via Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.

Try developing a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Facebook ads can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. A long-term commitment need not be made. The ad can be stopped at any time.

Giveaways are very helpful in marketing. Offer a free gift to people who opt in to your newsletter or like your social media pages. It may cost you small amount, but you will have more people to communicate with.

Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs will let you present your information in an organized manner. For instance, if you have a store, you can create a tab just for that.

Get more followers by hiding content from those that aren’t fans. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. However don’t hide too much, as it will impact your SEO.

Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Personal projects and updates should be shared using your personal account.

The most important first step to Facebook marketing is to build a solid fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After you hit that many people you should see your conversion rates start to rise.

Get fans involved in brand or company decisions. Customers like to feel they are being heard. Asking them to help with basic decisions is one great way to do this. For example, if you blog, you can ask them what kind of posts would interest them.

Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. Whether your a start-up, or large corporation, Facebook marketing can work for you. Use Facebook to help market your business by applying what you’ve learned here.

One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.