You probably have quite a few family members on Facebook. Chances are your parents or even your grandparents are on Facebook as well. However, do you think your customers have an account? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. When it is someone complaining, you must reply immediately.

Talk with your fans often to get their feedback on your products. Pay attention when folks make postings on your page. Numerous successful businesses have benefited from marketing ideas learned from the public. Do not neglect your following, as they are the keys to your success.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Adding great photos and unique color combinations really helps. You can attract more followers with an attractive page.

Be sure there is not too much spam on your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide fans with coupons or even a product when they share or Like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.

Make sure to build a fan base when marketing on Facebook. Having an excess of 5,000 fans is best. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Consider organizing a giveaway as a means of generating interest. Offer entries in return for liking your page. Just announce a winner and repeat the promotion as necessary.

Be careful about posting about your own business away from your personal pages. If you post on someone else’s page, it can lead to attention. Just be sure you’re getting positive attention. You always want to keep your posting professional and a reflection of your business. Don’t ever spam!

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. There is no reason for these customers to see the daily happenings at your company. Instead, turn to Facebook targeted ads to reach new customers.

Never let a Facebook page get overridden by spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Make places on your Facebook page for your audience to sign up. If you provide an incentive for registering, you are likely to gain more interested followers. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Real Resources

Try making a group as an alternative to creating a page. Facebook groups will encourage potential customers to establish their own community. You can have both a group and a page, the page for updates and the group for interactivity.

Only invest real resources in this form of marketing. You can get great results with your campaign if you use efficient techniques. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Allocate real resources to it to get the most out of it.

Ascertain that people are able to “Share” the content of your page on Facebook. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Facebook lives on sharing and interacting with others. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.

Look into a Facebook advertisement to sell your product. Make your ad targeted to a certain gender or age. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a long-term commitment. Your ad can be stopped at any time.

Do not turn off the comment function on your Facebook page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

Maintain a constant relationship with your subscribers on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Providing valuable, up to date content is on way to keep your customer relationships going well. Do not forget to provide rewards through discounts and promotions to your loyal customers.

Include places in the body of your Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Find a way to excite your followers into page interaction with both yourself and others. If someone starts a conversation about something you’ve posted, let them continue talking. If you delete something or ask people to stick to a topic, you risk offending them. However, if things become heated or if the conversation is offensive, then you should intervene.

Facebook is a wonderful tool to reach the masses for your company. Use common sense and these tips to come up with an amazing Facebook marketing plan. Put a lot of effort into Facebook if you want to reap the benefits.

Hide your content from non-fans. Having hidden content will make it so those who are interested will have to become a fan. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.