Facebook is an important marketing tool today. If you don’t know how to go about that, don’t despair. This article is going to teach you the basics of Facebook marketing so you’re able to reach out to a big customer base.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Give discounts or prizes to people who share or actively market your page. Follow through and actually award a prize or you will appear dishonest.

Be sure that all of your online content is linked to and from Facebook. For example, link a summary of your blog onto Facebook if you have one. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

If you are using Facebook for business, do it professionaly. Although social media presents a casual platform, you and your business must always be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Always respond to comments written about you or to you on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to reply to all inquiries or complaints.

Do not let spam overtake your page. Filters are available to help stop spam before it even appears. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Learn how to build a fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. You should definitely be focusing on targeted Facebook ads.

Facebook is a great place to share information. This can be a formal tool to get your business on the map. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

Take the time to reply to comments or posts on your wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

When you market your business on Facebook, you could struggle to get started. Make sure you add a link to your Facebook page on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When they like your brand, you’ll find it easy to provide them with frequent updates.

Don’t forget the people that are already subscribed to your page. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience must feel respected. These customers can champion your brand if you engage them effectively.

Encourage customers to share reviews of your products or services on your page. People that are interested in your business will also be interested to hear what others have to say. The reviews of past or current customers can help others make purchasing decisions.

Interact with your subscribers on Facebook. Get your fans talking. You could even consider asking a question to help get the conversation humming. Then join them as they engage in conversation. The more you talk with them, the more personal your company will become.

Use care in selecting your updates. People will lose interest right away if you are not posting any valuable content. Your updates need to be useful, entertaining or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Ask your subscribers to share your content with their friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.

You want you posts to be focused, but also with some variety. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Finding new ways of engaging with your customers is critical to keep their interest. You may be able to get them interested by sharing pictures or asking them a question about what they’ve just read.

Offer a reward for someone liking your page. Likes are a good way to raise the profile of your page. Make it worthwhile to like your page. This will grab people’s attention rather than asking them to like the page. People find it easy to click if the offer is for an appealing item they would like.

Now that this article has taught you what you need to know, you should realize that Facebook marketing really isn’t that scary. Get your Facebook up to date with the tips you’ve just read. Start as soon as possible to reap the benefits of Facebook. Start right now!