Does your business have a Facebook presence? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do use it, it is important to make certain your strategy is on point. Keep reading to learn how to build a strong Facebook marketing plan.

Try putting out some Facebook ads for your business. Posting to your page will only get you so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason you are successful.

Try very hard to make your Facebook page more unique and memorable than others. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users tend to be drawn to these kinds of pages over plain pages.

Never let a Facebook page get overridden by spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Make sure that all content you publish online is at least linked to from your Facebook. Link post summaries of blog entries from your site onto Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Increase your Facebook marketing interface’s efficiency by using customized tabs. The tabs let you organize your page information to make it easier for customers to navigate. If you have a current promotion, make a special tab for that.

Ensure there are easy to find areas in your Facebook page so followers can sign up. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Contents and giveaways are a great idea.

Look at Facebook as a great way to post content. It’s for more than sharing photos and playing games. Use it in this way. Use Facebook to promote your blogs from other channels. You will discover that Facebook has the ability to draw lots of traffic.

Get fans involved in brand or company decisions. Customers love to feel important. Empowering them to make decisions is a great way to involve your community. For example, if you blog, ask readers to suggest post topics.

You may find some difficulty the first few weeks of using Facebook. Make sure you add a link to your Facebook page on your website. This can lead visitors to your site without you doing a lot of extra work. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.

Look into buying ads through Facebook. You can alter your ad to your customer base to maximize profit. There are many budget tools to work with as well. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You have the ability to stop the ad at your convenience.

Always make sure to allow comments on your Facebook pages. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

If you’re posting a photo to your page, you should always make sure that it is professional. These are a great way to show off your business. If you want to use personal pictures, be certain to use great cameras and only post positive images.

Either create or join a group that suits your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Let groups know about your special discounts and other useful information. This is a perfect chance for you to connect with your customers.

The design on your Facebook page and your website should be similar. Match things like color palette between the sites. Visual cues make branding easy. Your customers will not know what is going on if it is not at least similar.

Use contests to build interest. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Then, once the contest ends, you could pick someone to win a prize.

Invest time and resources in your Facebook marketing campaign. Facebook is a big deal, and marketing to it can take real effort. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Invest the necessary time and resources to see real results.

If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. There is always room for improvement, regardless of how long you have been using Facebook. Apply the advice that you have learned here.