Facebook is an important marketing tool today. It is easy to get started using this tool. You will find out all you should know from this article.

If you are using Facebook for business, do it professionaly. The wording can be relaxed, but the content needs to be professional. This will help to increase the credibility of your page.

Think about creating your own group rather than just a page. A group allows everyone to interact and feel like they know one another. You could even set up both a group and a page if you would like and if it makes sense for your business.

Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can accomplish this by including a lot of photos and making it very colorful. Most users on Facebook are visual.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.

Regulate your page for spam. There are built-in filters that can help you monitor your page. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

When using Facebook, think of it as a strong platform for sharing quality content. It can be used for so much more than chit chat. Treat it that way. Make sure that you incorporate professional posts about your product on your page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Facebook Offers allows you to promote contests or free giveaways to your customers. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

You need a good fan base when you are using Facebook as a marketing strategy. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you reach that goal, you get more followers from promotions.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use targeted ads on Facebook instead.

When a follower asks you a question on your wall or makes a comment, always respond. If somebody tries to engage with your company, you owe it to them to respond. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Don’t neglect your existing audience. People often focus on new customers and tend to forget about the old. If you want your Facebook marketing to pack more power, then make your audience feel respected. This gets customers truly engaged in your company.

Don’t share updates that have no direct relation to your own content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Keep the business and personal pages separate so you can focus on your business better.

Have your fans get involved with your various company or brand decisions. Customers love to feel important. You can tap into this by having your community help you with some decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.

One great way to get people to pay attention to your brand is to give away something. This can be done if someone likes your page. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

After reading all about marketing through Facebook, you shouldn’t be scared any longer. Now is the time to use the above information by signing onto Facebook today. You will get the attention of your fans as soon as you get started. Begin right away!