Do you want to crush your competition? Are they already marketing on Facebook and you want to as well? Would you like to beat their campaigns? This will take some real effort and education, and you can get the latter right here.

You should give a product or service away to get people interested. Give away a desirable product to get people excited. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Communicate with your fans on a regular basis so you are aware of what they want. Acknowledge the posts that people make. You may be able to use their tips in the future. Your fans are your customers, so always listen to them.

Facebook Ads

Give Facebook ads a try. Posting on your page only goes so far. If you really want to reach more people, you will need to buy some Facebook ads. They are affordable and effective.

Having a contest is a good way to glean fans. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Facebook can help you share different products with potential clients. This can be a formal tool to get your business on the map. Treat it that way. Cross promote information between your official website, blog and Facebook. You will realize that Facebook will help drive high traffic!

Build a solid fan base on Facebook to succeed with your marketing. You should always aim at gaining a large following. Your conversion rate will climb quickly after you have gained several thousand fans.

The best way to engage your followers is to reply to what they write on your wall or about your company. This means checking you wall for questions or comments regularly. This is particularly important if the comment that has been left for you is negative.

Hold a giveaway to entice customers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You will have the chance to communicate with a large amount of people.

Do not create a Facebook page if you lack business from regulars at your company. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Instead, turn to Facebook targeted ads to reach new customers.

Do not let spam overtake your page. There are some filters that can be put into place if you can’t monitor your site all of the time. Your administrators can update the filters as new spam is added to your page.

Do not share updates that are not directly related to your content. Take care when posting about current events so as not to bore or offend any followers. Post anything of a personal nature using your individual Facebook profile.

Always establish a clear purpose for your Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page. Do you want to speak with your customers? Or do you have it so that your customers can keep in communication with you? Using your Facebook page to market is different from using your page to communicate with customers.

Facebook Offers allows you to promote contests or free giveaways to your customers. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Post Pictures

Put pictures on your Facebook wall, but make sure they are professional. You want the photos to reflect the professional nature of your business. If you post pictures, use a good camera and only post pictures that are professional.

Custom tabs can help you get more accomplished on your Facebook page. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. Deals, contests and promotions can be organized with their own tabs.

There is no longer reason for not blowing the competition away now that you have gained the information from above. You can become the expert at Facebook success! Use the above advice to reach more customers than ever.