Do you have a Facebook page for your business? If you don’t, then you’re going to miss out on a lot of potential customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.

Try very hard to make your Facebook page more unique and memorable than others. Adding great photos and unique color combinations really helps. Facebook users usually respond better to these pages compared to plain ones.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Don’t let your Facebook page become overrun with spam. There are built-in filters that can help you monitor your page. Your administrators can update the filters as new spam is added to your page.

Use Facebook Offers to promote your special deals. You only need to set up the specific offer and then promote it on your page. If the offer is extra special, you can promote it to people that aren’t fans as well.

Make your posts professional in tone and spirit at all times. You want to ensure that you always keep your page professional because it is a reflection of your business. Being professional can bring respect.

Don’t forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.

Consider purchasing Facebook ads. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. Your budget can be your guide. A long-term commitment need not be made. The ad can be paused, discontinued or deleted at any time.

Be sure that all of your online content is linked to and from Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Be sure that your posts offer some value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Social Media

You could create a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Facebook is one of many social media sites out there. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Do some homework to find out where your niche audience spends their social media time.

All your content needs to be “Share”-able. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. People on Facebook want to share with each other and interact with companies. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will be better and your campaign will be less expensive as a result.

Determine why you are creating a Facebook page in the first place. Don’t just get one so you can say you have one. Do you utilize it as a means to speak to customers. Or do you have it so that your customers can keep in communication with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

Make sure you are posting professional photos on your Facebook page. These pictures will give the community a general idea of that your business is like. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.

Think about buying Facebook ads. You can target it by sex, age, geographical location and even likes. You can control the budget, and the amount of effort put into it is completely up to you. Additionally, you don’t have to make a long-term commitment. The ad can be stopped at any time.

You should always do your best to make sure you respond to all customer comments. This includes postings as well as emails. This can eat up a lot of time, but the user engagement you get as a result is worth it.

When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You need to research both. You probably know how to find the most effective practices, but you may not think about looking for the worst ones. It would be of great benefit to your business to learn what you need to avoid.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Instead, put your money into Facebook ads.

See if you can get customers to review your business on your Facebook page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.

Find your inspiration to get on Facebook to promote your product. You ought to have the tools needed to begin, so start your journey with Facebook right away. Even if you aren’t new to Facebook marketing, there is always room for improvement. What you’ve just learned will help.

Always respond to comments as well as posts that are posted on your Facebook wall. If a person takes the time to try to reach you, you ought to speak to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.