Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. The following article will give you advice on using Facebook for your marketing campaign.

Having a contest is a good way to glean fans. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Set up your blog so that new posts are automatically linked on Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Facebook Ads

Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Try your hand at Facebook ads. Posting to your page will only get you so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. Facebook ads are cheap, and they can be quite effective.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, set a goal to achieve a certain amount of sales by month’s end. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you are not seeing the type of business you want, you may need to adjust your strategy.

Check comments on your Facebook page regularly and respond promptly. Show that you appreciate their questions and comments, and give helpful responses. You can share the link to an article if it is going to answer any questions they might have.

Use the custom tabs on Facebook for greater efficiency. They let you get information together in an easily readable format. For example, if you are holding a contest, you can include a tab for the contest information.

Make places on your Facebook page for your audience to sign up. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Use Facebook advertisements as an alternative in such cases.

Be extra sure that people are able to “share” the content on your page. If your page has important information, you likely want your subscribers to share that information with others. Interaction between equal users is really what Facebook is all about. The harder you work to provide great information, the more likely it is to be shared far and wide.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. This is an extremely popular network but some subcultures or age groups favor other sites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

Don’t think that Facebook can’t help you market, because it has helped businesses out time and time again. With such a huge audience available, your target audience can be reached. Apply what you’ve just learned, and enjoy the fruits of your labor.