Are you an online marketing maven? What do you know about Facebook marketing? Are you interested in learning new techniques? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Give Facebook advertisements a try. Regular posting can only do a limited amount when it comes to promoting your business. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost a lot of money and they can make quite the difference.

Avoid allowing spam to take over your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any administrator can type in keywords using this tool that will automatically filter it out.

Build a solid fan base on Facebook to succeed with your marketing. You should always aim at gaining a large following. After you hit that many people you should see your conversion rates start to rise.

When someone sends you a message or comments on your page, reply to it. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Never hesitate to share links to the site if there is an article that is on point in answering their question.

In exchange for a “like”, give your visitor a reward. Likes can draw new attention to your page. Giving a gift in return is good marketing. You can run a contest or provide it to anyone who Likes your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Companies like car dealers may not need a page on Facebook for their business. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, put your money into Facebook ads.

Make your Facebook marketing page more efficient by using the custom tab options. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

You may find some difficulty the first few weeks of using Facebook. A good way to begin is by adding Facebook buttons to your own sites. This will allow your customers to navigate more effectively. If they become a fan of your Facebook you can send updates that will post on their wall.

Always allow people to write their own comments on your wall. What you think is content control is actually going to cause users to think that you are not interested in what they think.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Always understand what your Facebook page is for. Don’t simply create a page just for the sake of it. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.

Run a contest every now and then to see who can get the most likes for your page. You can offer discounts or a nice prize once your goal of likes is met. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.

Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. You have to respect your audience if you want to be successful with Facebook marketing. These customers can champion your brand if you engage them effectively.

If you notice a conversation on your page, join in. Strike up a chat with your followers. Ask a question or seek feedback. Once your audience is communicating, don’t be a bystander. Get more involved too. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts.

Use contests to build interest. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. After a specific amount of time has elapsed, choose a winner based on certain criteria.

Contests are a fun way to build an audience. People like free stuff and may life your page for a chance to win something. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Learn all you can about Facebook and figure out how things work on it. When you understand the ins and outs of it, you can benefit from its use. Take a look at their help center and see what you can learn. It will provide you with a competitive advantage that will help your business.

It isn’t easy to determine the tone of a post when someone other than the original author is reading it. Make sure that no post you write is ambiguous or seems computer-generated.

If someone ‘likes’ your Facebook page, give them a deal. The more likes you have, the more attention your page will get. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. If someone sees a chance to get something of value, they will be more likely to click that button.

Novices and pros have both learned a few things about Facebook marketing after reading this article. They’ll only benefit if they uses these tips, obviously. Use the advice you have learned here to help yourself run a successful and profitable marketing campaign.