For lots of folks, Facebook is just a fun time-waster. It can be a great way to use your time if it’s used for marketing purposes. There are millions of Facebook users, and it gives you lots of ways to reach them with incredible results. This article is going to help you use Facebook in the best way.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Reply back, particularly if it is a complaint or someone who needs service immediately.

Give Facebook ads a try. Regular posts only go so far with promotions of services. If you want big results, ads can help you get them. They are inexpensive and can add another dimension to your Facebook marketing.

Free Items

Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.

Consider Facebook a type of content-sharing venue. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Think of it as such. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

You must have an attention-getting page so that your page is set apart from the rest. Add colors, logos, photos and interesting apps. This will attract the most amount of customers.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Consider creating a group instead of a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You could also use a group and a page to get maximum benefits from Facebook marketing.

You must build a healthy Facebook fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Facebook Marketing

Do not leave out people that are already fans. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. Communication leads to a great relationship with your customers.

Put real resources towards your Facebook marketing. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. To get the best results, allocate real resources.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good start is to add a Facebook button to your site. That lets people know you’re now active on Facebook. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Be careful about posting about your own business away from your personal pages. You can get some attention by posting on other pages. But, be sure it is positive attention. Create posts when there is something positive for you to say. Avoid spam at all costs.

Make sure people can “Share” content on your Facebook page. Posting valuable content will encourage your fans to share that information with their friends. People on Facebook want to share with each other and interact with companies. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.

Be sure your brand has its own personality. If the information you post is bland, then people are going to think this about your business and products. Be professional, but show some personality as well.

When a follower asks you a question on your wall or makes a comment, always respond. Doing so helps you develop a good reputation. Consider the posts to be like phone calls; answer the questions that are asked of you.

Look for opportunities in leadership. Facebook is great for building leadership in specific niches. Answer questions at every opportunity, and comment on relevant pages. This gets your brand out to more people, which means more fans for you.

Always try to respond to every question and comment you receive. Do this for all comments, whether they come from email or your main page. It will be a lot of work, but users will appreciate the personal touch that this adds.

Create a special group that is only for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can inform group members of special discounts and offer them all types of useful information. You’ll build a personal relationship with your fans this way.

Only use Facebook’s update settings for important information. This tool allows you to engage directly with your followers. So make sure to use it only when you have important news. It is not a promotional toy, it is a way to let your customers know you have something very important to say.

Although many people waste time on Facebook, you can make use of it for your business benefit. With your new understanding of the material above, Facebook should become your best marketing weapon. If you use what you have learned to your advantage, incredible things will follow.

Personalize your brand. If your posts are boring and stale, your brand appears so as well. Show a bit of personality, but make sure that you do this while remaining professional at all times.