As far as marketing goes, almost nothing is as effective as Facebook. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you’re determined to get your business more known, this article will teach you how to do so through Facebook marketing.

Facebook Offers allows you to promote contests or free giveaways to your customers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide fans with coupons or even a product when they share or Like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will lower your costs and increase profits in the long run.

You need a good fan base when you are using Facebook as a marketing strategy. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.

Buy a Facebook ad. You can customize your ad by having people of a certain age or gender view it. There are many budget tools to work with as well. One of the advantages is that a long term commitment is not required. Your ad can end when you choose.

One easy way to get people to engage with your campaign is to give something away. Reward those who sign up for your newsletter or like your page. You will have the chance to communicate with a large amount of people.

Engage your customers by replying to their posts as much as possible. Monitor you wall regularly, and reply to any @ messages. Reply right away, particularly if the posting included a complaint or customer service request.

Offer something that is unique when someone “Likes” your Facebook page. Likes are very important to improve the visibility of your company. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. They will click very fast if there is something free in return.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers will want to read your posts everyday on Facebook. Instead, pay for Facebook ads that target customers for you.

Try to use Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These aren’t expensive, and they can really make a difference.

Don’t ignore any comments or posts that appear on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Hide some of your page’s content from those who haven’t Liked the page yet. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

When you use Facebook as a marketing tool, you might get off to a bumpy start. An easy way to get going is to put a Facebook button on your web page. This widget allows customers to easily connect to your business’s Facebook page. When fans “like” the business via Facebook, you can update them on what happens in your business easily.

Engage in conversations taking place on your business’s Facebook page. Get followers to chat with you. Ask questions or start a converstaion dialogue. Once you get a conversation going, join in. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.

It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else’s page, it can lead to attention. Make sure it is the good kind. Only post things that are worthy of posting. Don’t spam others.

Create contests on your facebook page that get people involved and interested in your product or service. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. When the contest is over, choose a winner.

Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. Share information about trade shows with your Facebook fans. Facebook automatically reminds your customers of the event.

One great way to get people to pay attention to your brand is to give away something. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You won’t lose much money, and you will be able to communicate more with your customers than before.

Facebook is a great way to get your name out there. With the right approach, you can drum up more interest for your products in more people. Use the information you’ve learned to bring your business up a notch.