A new and exciting marketing campaign really can help a business, and Facebook is a wonderful launching pad. This social media platform can quickly put your company on the fast-track to success. Use the following tips to get started with Facebook marketing.

Offering contests is an effective way to increase your fan base. Give discounts or prizes to people who share or actively market your page. Always actually send the prize or you’ll ruin your reputation.

Facilitate regular interaction with your followers so you understand their needs and interests. If people post things on your page, take note. Successful businesses often get their best ideas from potential customers. Do not neglect your following, as they are the keys to your success.

Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

See if Facebook advertisements are a good fit. While your updates are certainly helpful, they can generally only get you so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are affordable and effective.

Offer an exclusive product to people who “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something that’s exclusive and free to those that like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If they want the item you’re giving away, they won’t mind subscribing to your page.

Never ignore a message that someone sends you. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Use custom tabs to make your Facebook page more efficient. The tabs will let you present your information in an organized manner. For instance, you can have a contest tab if you’re running a contest.

Always answer comments and posts that show up on your Wall. Respond to those who have taken the time to contact you. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Consider carefully before you promote your business on someone else’s page. When posting on other’s Facebook pages, it can get you significant attention. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Make sure that you avoid spamming other pages.

Have a place on your page where people can sign up or subscribe. You can provide incentives for people to do so, which will make communication easier going forward. Use this to hold sweepstakes or offer coupons.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Set monthly sales goals for yourself. This will help you to increase the amount of money that you bring in. If you aren’t seeing appropriate sales, adjust your marketing strategies.

You don’t want to be sharing updates that are not actually related to your own content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Use your personal account if you want to share updates about personal projects.

Sharing content is important when using Facebook. People from your audience will tell others about any valuable information you have on your page. Interaction and sharing are at the heart of what Facebook does. The harder you work to provide great information, the more likely it is to be shared far and wide.

Give your followers something to sign up for. You can even use a promotion or giveaway as incentive to garner new followers. Also, you can hold contests where you give away free things.

Always look out for opportunities to show your leadership. Facebook offers a great place to become a leader within your niche. Also look for certain avenues you can use to market your product. It will help you increase brand recognition.

Keep your followers updated regularly on Facebook. You don’t have to post updates all the time, but you should post the regularly. Your posts should contain valuable information that is targeted to your customer base.

One way to entice people to follow you is to only show content to those who are following you. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

It is time to look for more avenues to market your business. Facebook can help you with your marketing, and then you’ll discover how quickly things can work for you. The tips given here can give your business an edge.