For a lot of people Facebook is just a place where you can kill some time. If you are using it to market yourself, it can be a great tool to use. A ton of people have Facebook and you can attract many new customers if you just know how. The following article will teach you how to take advantage of Facebook marketing.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. You could throw a photo contest, for instance, with customers using your product in unusual ways. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

You could create a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Do not let spam overtake your page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Page administrators are able to put keywords in that will be filtered out.

Offer a reward for someone liking your page. Likes can get your Facebook page a lot of new attention. Think about something exclusive and free when someone likes your page. You can offer a discount on your products or even give a free item. Making it lucrative can work well for you.

You may want to buy an advertisement on Facebook. They can be customized to target folks of given ages or gender categories. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. A long-term commitment need not be made. You can stop your ad whenever you want.

Use a Facebook group page just for your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can let your group know about special discounts, as well as other information that is useful to them. This is great for you to get to know your customers.

When using Facebook to market your business, you may have trouble getting started. One easy way to begin is by adding a Facebook link to your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Offer an exclusive deal to those that “like” your page. These “likes” can bring new attention to the Facebook page. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People find it easy to click if the offer is for an appealing item they would like.

Encourage users to interact with you and other fans. If you find a conversation that was started on a post you’ve made, let people continue it. Removing posts may infuriate some people. You should only intervene if offensive statements are made.

Keep your Facebook page consistent with your website design. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This will quickly aid in brand recognition. If they are vastly different from one another, your following will get confused.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in ads targeted for Facebook instead.

It is imperative that you understand what techniques are helpful for Facebook marketing and what techniques could be detrimental to your brand. There are lots of different examples available. Check out the things that you are not supposed to do first. Still, it is important to know what you should not be doing.

Try giving something away in a contest to get people interested in your page. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. After a specific amount of time has elapsed, choose a winner based on certain criteria.

Of course, you want your Facebook marketing efforts to pay off. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you don’t reach your goal, reevaluate what you are doing.

While many people use Facebook as a means of playing games and sharing quotes, it is a great way to increase your business. This article should have given you the information to make Facebook one of your most effective marketing tools. Use the information you read here to do great things with your Facebook marketing campaign.