Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Are they utilizing Facebook marketing, and you want to as well? Do you want your marketing campaign to be better than theirs? This will take some real effort and education, and you can get the latter right here.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Share your thoughts, particularly if it is a customer service issue.

You can improve the value of your Facebook page by changing the tabs to suit your business. They let you get information together in an easily readable format. Deals, contests and promotions can be organized with their own tabs.

A fan base is something that you will want to expand as much as possible. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that number, your conversion rates will soar.

A page is great, but a group might be a better idea. A group creates a community of users all interested in a common topic. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Know when to post about your business outside of your own Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. You want this to be positive attention. Only post on other pages whenever can positively contribute in some way. Do not ever do spam posts.

Hold a giveaway promotion to get more followers. Have customers like your Facebook page and give them something for it. You will have the chance to communicate with a large amount of people.

Treat your old customers well. There are people that just want likes and then they forget about existing fans. A respected audience is a happy audience. Doing so creates brand evangelists that will spread the word to others.

Companies like car dealers may not need a page on Facebook for their business. Your customers often come and go at random and will not be following posts. Instead, turn to Facebook targeted ads to reach new customers.

Always respond to comments as well as posts that are posted on your Facebook wall. If someone takes the time to contact you, it is important that you talk to them. Responding in a timely manner will help improve your credibility.

Think through your updates before you post them. People don’t want to be flooded with sales jargon or spam. Updates must be engaging and helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

Be sure to establish a personality for your brand. If the information you post is bland, then people are going to think this about your business and products. You need to retain your professionalism all the time, but give your company a bit of sparkle.

Do not create a Facebook page if you lack business from regulars at your company. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Try getting into Facebook ads that are targeted instead.

Look for great leadership opportunities. Facebook is great for demonstrating your ability to be a niche leader. Look for any and every opportunity to address questions and concerns. You will find new followers and showcase your brand to hundreds of potential customers.

The more you know about Facebook marketing, the easier it will be to beat the competition. Now you can show them a few important things about what it takes to succeed! Use this excellent advice to reach people worldwide.

Build your brand’s personality. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. You need to retain your professionalism all the time, but give your company a bit of sparkle.