If you have a business, then you’re probably aware of the importance of promotion. Have you tried placing ads in newspapers or on the radio? Video marketing is one of the best modern ways to promote your business. Keep on reading for great video marketing advice.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. As an example, add annotations to the video. You can thus share links, add more information or place coupon codes in the video package.

YouTube offers editing features on their site. For example, you have the option to add annotations throughout your videos. This makes it easy to share additional information such as a link or a coupon code.

As you create content for video marketing purposes, try not to obsess about production values. There is more to a video than production value. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

Use the tool of video marketing to tell the world about the product you are promoting. Demonstrations are particularly effective at getting people to become confident in products. By seeing it in action, the product will have more buyers.

If product promotion is something you need, video marketing can be a helpful conduit. Try to give a demo on how to use the product and shows it is a good light. Personal awareness of how a product works is sure to motivate individuals to make purchases.

Video marketing has to compete with the extremely short attention span of the potential customer. The 15 seconds that start your video must count. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

Keep YouTube in mind for your video marketing strategy. This is where you should base your campaign from. The hosting is free! You also are then on the third highest visited website on the planet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

When you produce a video, always ask your viewers to do something. Use the “call to action” technique at the end of each video. Giving a call to action quite literally tells your viewers what to do next. They key to this working is to make it simple for your viewers.

Create videos to demonstrate different features and uses for your products. This helps those customers that have been having trouble and promotes the product to future customers.

Don’t forget to script “hello” as well as “goodbye.” The video should begin with an introduction and tell what information the video will impart. At the end of the video, repeat your name and also state a call for action that viewers should take.

If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. You need to have articulate people who represent the business. You should not hesitate to feature more than one employee or colleague in your videos.

Your videos can also promote the rest of your marketing mix. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. Promoting other sites drives your business to them. Linking your video and your social media sites will boost your sales.

Your audience wants you to be honest. When making a video, try making a video about a topic you really believe in or are interested in. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

When you’ve got a lot of great feedback, use it to create more videos. Using the information you have, you’ll be able to make better videos in the future.

Try answering customers questions in a video. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. This will give them an option for how they want to receive the information they are looking for.

If you want to create professional looking videos, get a tripod. Don’t let your video be shaky and unsettling. It is important to keep your camera steady so that it is easier to watch. It is within the initial seconds that viewers make their decision to continue watching, which means you need to make it worthwhile.

YouTube videos need to have heavily moderated comments. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. If you cannot moderate comments, you may want to disable them.

Don’t forget that you need to share your video wherever you can. Send it by email to people you know. Create a blog post that describes the video on your website. Get the word out to clients through emails. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word far and wide!

Focus on shorter videos with high information output. People who are online generally want to move from task to task quickly. Videos should stay below five minutes. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.

Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.

Shorter videos can be more effective than long ones. Try keeping videos under three minutes in order to hold viewer attention. Unless your video is super interesting and engaging, keep it to under five minutes at most. Keep it short, keep it sweet and keep your viewers!

Short and concise is the key. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. In some circumstances, videos might run to five minutes, but longer than that will surely be ineffective. Shorter is always better, however.

Don’t let your video resemble a commercial. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos. Instead, cater to your viewers’ need for things like valuable insight, trivia, FAQs or tutorials.

Voice overs can be great for those plagued by shyness. Video may intrigue you, but you might be shy about going on camera. However, the thing you can do in this situation is to do a voice over. You can record your audio and then put it over the video.

Create a quick video talking about your business, what you sell and why people should sign up for your informational mailing list. Provide them with a freebie and explain what benefits it offers them. They will believe your words when there are visuals to go with it.

You should finally understand the complexities surrounding video marketing and the various approaches that successful companies use to meet their goals. The popularity of other advertising methods is in decline. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Follow the advice from this article to help your business be profitable.

Do not give up on video marketing if you do not get the results you expected right away. Ask your audience what they like and don’t like about your videos. Your videos will get a lot better once you master editing and get used to talking in front of a camera.