Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of members and millions more signing up each day. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. The following information will help you learn more.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you come through in awarding your prize, or no one will trust you again.

When you market your business on Facebook, post professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. Folks will have more respect for what you do if your tone stays professional.

It is important to have a lot of followers when using Facebook as a marketing tool. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. After that, you are sure to see a big jump in conversion rates.

You can easily engage followers on your profile by replying to their comments and concerns. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to them, especially if it is someone who needs customer service or has a complaint.

Don’t forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. You have to respect your audience if you want to be successful with Facebook marketing. These customers can champion your brand if you engage them effectively.

Try buying Facebook ads. You can alter your ad to your customer base to maximize profit. You can also make sure you stick to a budget. A long-term commitment need not be made. You can quit posting your ad at any time.

You need to have a unique Facebook page if you use it for marketing purposes. High quality pictures and appealing colors are essential. These pages are more enticing.

Try offering exclusives when people “like” your page. People pay attention to a page with a high number of likes. Think about a good reward to offer when someone likes your page. It could be a sweepstakes prize or something offered to everyone. If they know they can get something they want, they will like it without hesitation.

If someone posts on your wall, answer them. If someone takes the time to contact you, it is important that you talk to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. When you run a contest, put it on its own tab, for instance.

You can covert visitors into followers by hiding content from people that aren’t fans. The strolling visitor will sign up to be a follower if they really want to access the information. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

If updates are not relevant to your business, do not share them. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. If you must talk about other stuff, do it on your personal page.

A Facebook advertisement can be a good investment. You can tailor your ad so that only people of specific age or gender criteria see it. If you have a budget, do as much as you want. There isn’t a commitment, either. You are able to discontinue your ad at any time.

Speak with your fans so they can be involved with the decisions you need to make as a business. Customers like to feel they are being heard. Get customers involved in decisions with your company or brand. For example, let them choose the name of your next product or dictate the direction of your next blog post.

There is no limit to your earning potential when using Facebook. Having read the article above, you should know now a great deal more about Facebook marketing. Begin your journey today by creating your Facebook page.

Be sure your posts are valuable. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t make every post an ad, though.