Facebook is ready for you, so why haven’t you started yet? Do you have questions about marketing that need to be answered? Are you interested in getting helpful, relevant advice? If so, the information that follows can help you.

Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

If you want learn more about what your fans want, interact with them regularly. Pay attention when folks make postings on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Being professional can bring respect.

It is important that your published online content is linked to your Facebook account. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Contests are a fantastic way to increase interest in your company. Offers can include discounts and prizes for users “liking” your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Custom tabs need to be used when creating a Facebook marketing page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, you can have a contest tab if you’re running a contest.

If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Consider using Facebook advertisements. Regular posting can only do a limited amount when it comes to promoting your business. If you want big results, ads can help you get them. They are inexpensive and can add another dimension to your Facebook marketing.

Sometimes you’ll need to post on Facebook pages that are not your own. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You want this to be positive attention. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.

Always respond to comments as well as posts that are posted on your Facebook wall. This will show that you care about what they have to say. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Your current customers need to be your main focus. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For a great marketing campaign, you should respect and appreciate your followers. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

All posts must have great value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.

One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Try holding a giveaway. People like free stuff and may life your page for a chance to win something. This technique will increase your visibility without the necessity of spending much money.

Nothing is guaranteed in marketing. The only thing you can count on is the knowledge that you’ve gleaned. After you apply it, you will find that your goals are suddenly within reach. Facebook may be just the avenue to take your business to new heights.