Are you ready to start beating the competition at their own game? Are they marketing on Facebook, and you would like to do that too? Would you like a better campaign than you competitors? You need to fully understand the principles of Facebook marketing laid out in the following article.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Give discounts or prizes to people who share or actively market your page. Be sure to follow through on any promises you make.

Give Facebook ads a try. Normal posting only adds so much when it comes to promoting services and products. To achieve real results deep into your customer base, Facebook ads may be ideal. The cost is negligible compared to the potential gains.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.

Keep your page creative and different from other pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. These types of pages certainly do attract more attention.

Consider Facebook a type of content-sharing venue. Facebook does not only relate to everyday chit chat, but it is also an important content format. Don’t neglect this powerful marketing tool. Spend time producing quality content and use your page to promote these posts. You will realize that Facebook will help drive high traffic!

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Don’t ignore any comments or posts that appear on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Make sure any posts you list have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t do a hard sell though.

Create a group for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You may inform you audience about deals and give them other relevant information. This is a really good way to engage your customers.

In order to make the most of your marketing efforts, build a fan base that is solid. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

Have your fans get involved with your various company or brand decisions. Those that offer suggestions will feel important and a part of your team. These are the best minds to tap into for opinions. Ask opinions on certain ideas that you have about your company.

It is sometimes difficult to begin using Facebook as a marketing tool. A good way to begin is by adding Facebook buttons to your own sites. This will give people a simple way to connect with your company and it is not very intrusive. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.

Post on other people’s Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. It needs to be positive attention. Post on other pages if you have relevant or interesting information to add. Don’t ever spam people.

Only put professional pictures on your Facebook. These pictures will give the community a general idea of that your business is like. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.

A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Find a quality tool and use it to share your updates when your subscribers are likely to be online. Test drive different scheduling tools until you are able to find a tool that has what you need.

Hide your content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

If your business runs a store or outlet, you should enable the check-in capability on Facebook. Give your users the chance to update their status on Facebook by checking in when they visit your store. This is a good way to reach out to the friends of your subscribers since their friends will see where your subscribers checked in.

Facebook Plugin

Ask for fan input. They will be honored that you think highly enough of them to want their input. A great way to do this is by getting them involved in business decisions. As an example, a blogger could ask what posts they would be most interested in reading.

Make sure there is a Facebook plugin for your site. Blogging platforms often make this very simple for you, but with your site, you will have to get the right code to add your Facebook plugin. The plug-in gives your Facebook link and a list of updates and subscribers.

Take time to lean about any new Facebook features available. Your users will be taking advantage of the new features and you should be as well. Some features will be more popular than others and some trial and error may be necessary to determine which ones work for you.

The design of your Facebook page should be similar to your website’s design. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. It will help people relate your page to your brand. If the color schemes are completely different, people may think it is a different company with the same name.

Facebook marketing can be a powerful way to beat the competition now that you know how to do it right. You can show them how you can be successful now! Consider the tips presented here, and take this opportunity to reach out and create your base of customers.