Facebook offers numerous opportunities to connect and communicate with new and existing customers. Social media websites are great outlets to market a business. Keep reading to find out how you can put Facebook to work for your brand.

Contests can be used to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Facilitate regular interaction with your followers so you understand their needs and interests. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t forget that your fan base is what has helped you get to where you are now.

Giveaways are a great method of drawing attention to your page. Get people to join by enticing subscribers with some free items. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Create custom tabs on your business Facebook page. They let you get information together in an easily readable format. When you run a contest, put it on its own tab, for instance.

Always reply to comments posted on your wall to give followers a sense of connection with you. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Share your thoughts, particularly if it is a customer service issue.

One easy way to get people to engage with your campaign is to give something away. Give something away a winner picked from you followers. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Choose your updates very carefully. If your updates have no value, your subscribers will lose interest fast. Updates need to be entertaining, helpful, or educational. Facebook Insights can show you what successful updates look like.

Consider Facebook ads. Regular posting, while valuable and beneficial, only goes so far. Purchased ads can make a huge difference. Facebook ads are cheap, and they can be quite effective.

Offer an exclusive deal to those that “like” your page. A page with many likes will get more attention. Think about something exclusive and free when someone likes your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Companies that only have rare contact with customers may not need Facebook pages. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Facebook ads that target customers with a specific interest may be a better bet.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do this by making your page colorful or adding lots of photos to it. These pages are more enticing.

Get more followers by hiding content from those that aren’t fans. The strolling visitor will sign up to be a follower if they really want to access the information. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

Actual resources need to be allocated toward Facebook marketing. You can get great results with your campaign if you use efficient techniques. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Instead, find someone who has the time and resources need to effectively run your Facebook page.

Do not let spam overtake your page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Be sure that you’re trying hard to put a personality behind your brand. This will give you credibility and a sense of individuality. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

Make a serious effort to keep the audience updated via your Facebook page. However, this does not give you permission to overload them with too many postings each day either. Be sure you have updates that are comprised of quality content that is actually helpful to readers.

Never neglect your existing base. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. Doing so creates brand evangelists that will spread the word to others.

Only put professional pictures on your Facebook. Understand that your photos will represent your business, both in good and bad ways. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

Get people talking. If a conversation begins on a post of yours, let it continue. If you get rid of a post or tell others that they need to change the topic, it could offend them. Don’t intervene unless what is being posted could possible be construed as offensive.

Be selective when it comes to posting updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Run contests on occasion in order to get lots of “likes.” Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This strategy will increase your subscribers.

It is now clear to see that Facebook is a great way to reach your customers. Millions are using Facebook, so you need to use it to market to them. The tips in this article will help you to reach a wider potential customer base.

Offer something that is unique when someone “Likes” your Facebook page. Likes are something that can make your Facebook page popular. Send something free to a client if they go to your page and like it. It could be a sweepstakes prize or something offered to everyone. If someone sees a chance to get something of value, they will be more likely to click that button.