Facebook is used by many people to socialize. It’s also something people can use if they want to build a brand. There are quite a few options you can use when it comes to sharing your business. No matter if you are paying or you are there for free, here are some good tips for you.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Generate a buzz by offering a freebie through Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers often come and go at random and will not be following posts. Spend your money on more targeted Facebook ads.

Always respond to comments as well as posts that are posted on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar to a phone call, you would respond to that, right?

Do not leave out people that are already fans. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respecting your audience will lead to a successful marketing campaign. This gets customers truly engaged in your company.

The goal of using Facebook is to garner more sales. Thus, you should set incremental monetary goals for your company. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. Look at your results and make tweaks to your strategy if you do not make what you expect.

You can covert visitors into followers by hiding content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Host a giveaway to increase interest to your Facebook page. Have customers like your Facebook page and give them something for it. This doesn’t cost much and has the potential to build a significant following for your brand.

Now you know what it takes to market on Facebook. Since Facebook is not expensive to use, using the above tips should be easy. Ensure you start out now, because people need to know about you and not your rival. But, they may be reading the above piece as well, so you need to begin right away.