Are you an online marketing maven? Do you know how to apply this knowledge to using Facebook? Have you generally stuck with traditional marketing methods and now want to learn more about recent innovations? No matter if you’re already using Facebook or not, the tips here are going to help.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you keep it professional, you will gain the respect and trust of your clientele.

Consider organizing a giveaway as a means of generating interest. Encourage your visitors to join your page in order to be eligible for some free products. Post who the winners are to your Facebook page; do this often to grow your business.

It is important that all online content is linked back to your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Learn how to build a fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.

Does your page stand out from the competition? High quality pictures and appealing colors are essential. People are much more drawn to decorative pages than plain ones.

Make sure to put your current audience in the forefront of your priorities. People often focus on new customers and tend to forget about the old. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

One of the best marketing tactics is to hold a giveaway. Give something away a winner picked from you followers. It will not cost you much money, but the communication opportunity with customers is invaluable.

Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. When you already have an answer available on your website, link to it.

Try offering exclusives when people “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about giving folks something unique and free if they give your page a “like.” It could be something everyone gets or even a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.

Facebook marketing is all about eventually selling more of your product. That means you need to set goals based on sales increases. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. When you’re not getting results, change your strategy.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Make sure your posts have value. Your followers must be able to benefit form every single post that you make. You don’t want to “sell” your customers too often because this will irritate them.

One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Only hide a bit of your content or you will lose part of the impact of your SEO.

A fan base is something that you will want to expand as much as possible. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you hit that number, your conversion rates will soar.

Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. But, the above advice needs to be used properly. Begin your strategy today so you can make money from what you’ve learned.