Facebook is among the most highly-used social media websites. There are millions of account holders, and millions more sign up everyday. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Continue reading to learn more.

Reply to followers when they write something on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Always reply to comments posted on your wall to give followers a sense of connection with you. Therefore, you will need to pay attention to all postings received. It is important to reply to everyone, even more so if it is a complaint or a question.

Generate some attention for your Facebook campaign by organizing a giveaway. Offer entries in return for liking your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Don’t let spammers overtake your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Page administrators can add keywords into the tool that will help keep things filtered.

One of the best marketing tactics is to hold a giveaway. Have customers like your Facebook page and give them something for it. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

In exchange for a “like”, give your visitor a reward. Likes are very important to improve the visibility of your company. It is appealing to users to get a free gift when they give a page a like. You can run a contest or provide it to anyone who Likes your page. The more benefit they receive, the quicker they will click that button.

You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. That means you need to set goals based on sales increases. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. You should think about changing your strategy if you do not see an increase in your business.

Have different links that your visitors can sign up to on your Facebook. You can even use a promotion or giveaway as incentive to garner new followers. Contests are a sure-fire way to get people excited and interested in your page.

When someone sends you a message or comments on your page, reply to it. Show that you appreciate their questions and comments, and give helpful responses. If applicable, send a link to a pertinent article on your site.

In conclusion, Facebook is the place to be if you want to gain new customers and increase profits. This article sets the platform for your success with Facebook marketing. Don’t hesitate to put your social media marketing campaign into motion.