Facebook is used by many people to socialize. That makes it a great marketing tool. There are quite a few options you can use when it comes to sharing your business. Whether you use the free options or the paid options, the following advice will help.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Free samples and discounts are another way to attract followers and get them to try your products. Always actually send the prize or you’ll ruin your reputation.

Generate a buzz by offering a freebie through Facebook. Encourage new subscribers by offering free products. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Does your page stand out from the competition? This can be done by using colors and photographic elements. Plain pages don’t get the attention professional looking pages do.

Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. Deals, contests and promotions can be organized with their own tabs.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

It can be helpful to be active on other Facebook pages instead of just your own. When you do so, you can get some good attention on your brand. Ensure you only attract the good kind of attention you want. Create posts when there is something positive for you to say. Don’t resort to spam.

Your want to post content with value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. Instead, put your money into Facebook ads.

Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. Learn about your audience first and then determine if they are avid Facebook users.

Be sure that your Facebook page allows sharing of content. Posting valuable content will encourage your fans to share that information with their friends. Facebook is great for sharing and connecting information and people. If you make the effort to give your audience valuable information, it will pay off for you.

You may have a hard time figuring out how to market on Facebook if the concept is new to you. One way to begin is by placing the Facebook button on your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. After they like your page, you can inform them of new updates.

Personalize your brand so that it is memorable. Boring content makes your brand look boring, too. Show some personality, but try to make sure you are always professional.

Do not turn off comments; your fans need to tell you how they feel. Not allowing your customers to post causes them to think that you don’t care about their opinions.

Don’t use sub-standard photos when you are adding them to a Facebook page. Understand that your photos will represent your business, both in good and bad ways. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.

Make your Facebook page design similar to that of your website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will help people make the connection between your page and your brand. Making it completely different, however, will only serve to confuse your loyal customers.

Speak with others through your Facebook page. Encourage the conversation between your followers. Start to discuss something, or ask for opinions to get the ball rolling. Once your audience is communicating, don’t be a bystander. Get more involved too. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.

Try encouraging user interaction with others fans and with you. If someone starts a conversation about something you’ve posted, let them continue talking. If you police your page and stop conversations that your followers are enjoying, they may resent you. The only time it’s a good idea to take action is when people start to say offensive things.

Your posts should be varied but on topic. Make sure that your information is relevant, but also creative. Try finding various ways to engage fans with the content. You may be able to get them interested by sharing pictures or asking them a question about what they’ve just read.

Now, you’re equipped with useful Facebook marketing tips. Marketing on Facebook is free and easy. Be sure you start right away. You can be sure your competition is already on Facebook. Now that you have the tools, you are ready to get an edge on your competition.

You should always stay on point but also keep a variety of content. Your content should be brand related, but you definitely don’t want to get boring. Look for various ways to craft a story. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.