How much do you really know about video marketing? Simply put, video marketing means using online videos to spread the word about a business. You can use it effectively to market your products. This article is filled with useful tips you need to know about before you get started.

Make sure that you keep generating new video content regularly. Constantly uploading videos is key to retaining your viewers. You will get your name out there and put new ideas out to your customers.

If you want to use YouTube for your videos you need to use the editing they have avaiable. Annotations are a good example of what you can add to your videos. These are perfect for extra information, coupon codes or even links.

When producing video content, don’t fret too much about production values. You should be more concerned with getting the best return on your investment. A simple video can do as well as a fancy one.

Optimizing your videos is very important. When you upload to various sites, the titles and descriptions for your videos must be different. Use targeted keywords. You should also include information in case a potential customer needs to contact you.

A great beginning video marketing tips is to pick great video titles. A good title will attract more viewers. These titles are what will get your viewers interested in you. You should make the titles of your videos eyecatching.

When you are making your video, do not get wrapped up in how much you need to spend on your video. High production values do not mean getting good returns back on your investment. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

If you are advertising something you should do a step by step video for it. A demonstration of your product in action will really give customers more confidence in its quality. Seeing a product work live can increase your sales.

Focus on a certain topic and choose a descriptive title filled with keywords. Strong titles can go a long way in attracting viewership. This first impression can make or break your video’s success. Therefore, it’s important that you spend some time thinking of creative, yet relevant, titles in order to succeed at video marketing.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. You have to catch their attention within 10 seconds. Entice viewers to watch the whole video by using a teaser or a unique perspective.

Video marketing can be used for promoting new products to customers. A demonstration of your product in action will really give customers more confidence in its quality. Actually seeing it work for themselves can really help to boost your sales.

Hire the right people to ensure high quality video content. Team members can be anyone who has a working knowledge of your company. Most people will happily agree to help in exchange for seeing their name in the final credits.

People search mostly online for how-to do things. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. People will be more interested in what you are offering if they think of you as an expert.

If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. It’s best if the link sits inside the player, but works in the description if that’s not an option. You will keep your links with your video.

Don’t stray from your topic. Prepare yourself so you do not wander off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. Make sure your videos remain on topic and focused, and you can succeed.

Your opt-in options for your mailing list should be present on the same page as the video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

YouTube should not be ignored. Video marketing campaigns should begin on this site. They provide free video hosting. It is also one of the highest viewed websites. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.

You should always think carefully about what you are putting in your videos. Track statistics like where visitors come from, when they are watching and how often they view your videos. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.

Make interesting content. As you create a video, make certain that it is relevant, timely and engaging. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. People want to be entertained with the information they receive. You can build your traffic continuously by having enjoyable, engrossing videos.

Don’t forget that you need to share your video wherever you can. Distribute it to any of your email contacts who might be interested. Add a blog posting on your website that discusses it. Contact your former customers and let them know that you have new content available. Place it on Facebook, YouTube, and other sites that host video. Spread the word as much as you can!

Always have your opt-in information available on the same page as your video. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.

When you put up a marketing video, know that you’re going to have to moderate comments. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If you are short on time, simply disable comments altogether.

If you aren’t good at making videos, let others do it for you. Develop a contest that rewards people who make great videos for you. Be sure to tell people that you will be using their videos in your marketing campaign.

Your video should be informative and concise. People who watch videos online do not want to watch for a long time. You want to keep the videos short and sweet to keep attention on them. Great content is no longer great if the viewers become distracted amidst the greatness.

Use a tripod for a more professional looking video. You should always steady your camera. You need steady, smooth camera work if your videos are going to be effective. A lot of people will only watch a couple moments of a video to see if it is interesting.

Be sure to employ the call to action prior to ending your video. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Make instructions clear and concise to avoid confusion. Getting straight to the point is effective, so conclude each video with a direct call to action.

You should realize now that video marketing can help you reach a broad audience. Utilizing the advice in this article, it may be possible for you to garner customers from all corners of the globe. Keep this advice in mind as you create your campaign.

Embed your video on your website in addition to simply posting it on YouTube. This gives you greater control. You can include links around the video that are related to the content. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.

Are online videos a part of your business promotion strategy? If not, you are missing the boat and losing out on customers. Not too many people read the paper or listen to the radio now a days. The Internet is basically where everyone is getting information from these days. This article will show you how to start video marketing today.

Videos should be concise and have a clear point. Internet users get tired of things quickly, and they simply want good information in the briefest format possible. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

If you’re going to make a marketing video, keep it short and to the point. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If you need a long video, think about spreading it over several shorter chapter style installments.

If you choose to share videos on YouTube, make use of its editing features. It is possible to add your own annotations. Use this feature to add some information, share a coupon code or a link to your site.

Few marketing tactics are as effective as video clips. You could ask the people watching your videos to send you ideas or questions that you can make short web shows about every week. It would be a nice gesture to give free products to those that sent in questions.

The best content will go viral. You do not have to have the best video camera in order to be seen by millions. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. However, you should still have a video camera of decent quality.

If you use YouTube, use its editing features. You can, for instance, add annotations to your video. That is a smart way to share links, coupon codes, and any additional information you want to share.

Video marketing is characterized by the short period in which you must grab the attention of viewers. The first 20 seconds are crucial. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.

Videos only go viral for quality content. There is no need to own the most expensive equipment to attract a huge audience. People will watch a video that is just okay if it contains relevant information that is important to them. But if you can, purchase a quality video camera as well as professional editing software.

How-to videos are becoming very popular online. A great way to reach your target audience is to create tutorials related to your business. When they know you are an expert, they’ll come back for more.

When you make content for video marketing, don’t worry too much about the production value. Having a good looking video with no good information is worthless. Even large companies like Dell made tons of money by having individual employees produce simple demos.

Don’t ignore YouTube. All video marketing efforts need to begin here. The hosting is free! This is also a very popular website. In addition, it’s the second largest search engine, as well as the largest video site.

Remember how important an catchy title is to the success of your video. A good title will attract more viewers. This is what will get them interested in what you have to say. Use creative, relevant titles on all of your videos.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Try to include the link inside the video player. When you do this, the link is still there if it is embedded somewhere else.

You have a small window of time to get attention from viewers. You have to catch their attention within 10 seconds. During this time, a video teaser should be used to draw in viewers.

Make interesting content. Make sure your videos are fun and entertaining while also giving your viewers important information. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People go online for entertainment, not sales pitches. A good video, along with good marketing, can mean great success.

The cost of production does not determine the quality of the video. Professional gear isn’t required if the picture is in focus and properly balanced. There is no need to script the video either. Simply relax and act as you normally would act. Look into the camera and talk. Actually, it may not be necessary for you to do this. There are times that PowerPoint presentations and screen captures are all that is needed.

Keep content engaging and fresh to get viewers to return. Boring or uninteresting content will only drive people away from your site. It’s better to give customers just a taste of what they want so they’ll come back for more. The more entertaining your videos are, the more viewers they will attract.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. It’s a good idea to have the link play within the video player. When you do this, the link is still there if it is embedded somewhere else.

Make a script for your intro and outro for the video. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end of your video talk about your company a little more and include a “call-to-action” so that your viewer will visit your website and buy something!

Keep your content interesting. Make sure your videos are interesting or newsworthy. Boring videos will always fail. People watch videos to be entertained and informed, not bored by a canned sales pitch. The surest way to build a subscriber base quickly is to make interesting videos.

Come up with a measure of the success rate of your videos. Sure, you’re able to watch the video yourself and see if people are going to respond well to it. Statistics and hard data are a concrete basis on which to base your decision. How many views did it get? How long did they watch for? Was it shared?

Use a consistent tone in your videos. Serious how-to videos or funny videos both work equally well. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.

Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. Five minutes is okay for tutorial videos, though. The shorter, the better.

Always pay attention to analytic measures of video impact. These allow you to identify how many people watched your video and at what time of the day it was watched. Such information can be extremely useful in shaping your target groups.

Always include some call to action at the end of videos. You should give your viewers a way to get to your videos. Have concise and clear instructions in the upcoming step to be sure they follow it as soon as they can. Be assertive, and let them know what they need to do for the best results.

Video marketing is a huge tool in modern advertising. Do not expect traditional marketing methods to remain efficient. To make a mark these days you must go where everyone else is, which is now on the Internet. As long as you put the information above to use, you will find success using video to market your business.

Try to let your unique personality come through in your videos. Being genuine will appeal to potential customers. If you can establish a rapport with your customers, they are less likely to go elsewhere when they need products or services you sell. People will also start to associate your face with your brand.

You are probably fed up with the routine marketing schemes. That is to be expected, especially if you’ve been trying relevant to your customers. Have you tried video marketing? If it isn’t, you should try it. This form of marketing is one of the best methods of reaching out and connecting with others. Read on for some tips that can help you figure out what to do to market yourself via video.

Ensure that your marketing videos are to the point and as brief as possible. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If you want to have a long video, do not make just one. Split it into a series.

Video marketing gives you a way to keep in contact with your audience. Request that clients ask you questions then respond in video form. It would be a nice gesture to give free products to those that sent in questions.

The larger your library of videos, the more success you will have. Videos should be uploaded regularly, so your customers have something new to look forward to from you. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. For example, you have the capability to put annotations in your video. This is a good time to put up a link and put in some information such as contact info.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. You can add comments and text in your video. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

When you are making your video, do not get wrapped up in how much you need to spend on your video. Large budgets don’t always mean great returns. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

Offer the best content you can in order to make your videos catch on. It’s not necessary to have the latest equipment in order to succeed in this arena. People will sit through a mildly boring video if the information is relevant. However, try to get the best quality video camera you can to make a video of good quality.

A great beginning video marketing tips is to pick great video titles. More viewers will be interested in your videos if the titles make sense and attract their attention. This first impression can make or break your video’s success. Put in the extra time that is needed to come up with a title which is creative and relevant.

When you are making a video, do not focus on what it looks like. A high production value does not actually equate to getting a good return on what you invest into it. A lot of popular companies have used simple video to reap marketing gold.

Use this information to make a video and have it succeed. Promotion is just as important. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Produce quality content, but be sure that the public knows that your video is there.

Place a screen capture of your company’s website in your videos. Viewers will be able to see your site’s setup this way. This is also useful in how-to videos. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

When you want to sell through your video, don’t forget a link to your store. This link is ideally within the player. This way, this link will be there in case people end up sharing the video somewhere else.

When distributing your online videos, don’t overlook the importance of a good title. The title should reach out and grab your viewers’ attention, enticing them to view the clip. This is your best bet for catching and holding their attention. Put in the extra time that is needed to come up with a title which is creative and relevant.

Determine the tone you want your marketing videos to exhibit and then stick to it. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Tailor your approach to the audience demographic you are trying to reach, and consider the type of products you will offer. Consider the product and the tone of your other advertising.

Show people how to use your products through video marketing. Try to give a demo on how to use the product and shows it is a good light. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.

Get viewers to take action when viewing your videos. Frequently, this sort of approach is labeled as a “call to action”. For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. You just need to ensure that viewers can do this easily.

Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People normally want to register for further information when they like your videos.

Keep in mind that honesty is key. When creating a video, make sure it’s something you are truly passionate about. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.

Provide fresh, interesting content on a regular basis to keep viewers coming back. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. Be original, create some fun videos and work on your endings so viewers want to see the next video. If your content is interesting and engaging, then you are much more likely to attract viewers and potential customers.

Video Marketing

Provide potential customers with a more in-depth glimpse of your business through the use of video marketing. These videos take much of the mystery behind your services and products and give others a look at the humor involved in your business. Folks are sure to appreciate seeing your business from a personal perspective.

The more you know about video marketing, the more possibilities you will discover. You can really beef up your customer list by using video marketing. You can certainly reach a broader audience and boost profits.

Once you have stats and comments on the videos you have up, create more videos. Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

Video marketing can be highly effective if you’ve got the time, money and drive to pursue a campaign. In order to conduct relevant, timely business promotion, video marketing must be an important part of your overall plan. This article contains a number of helpful tips to help your get started with a video marketing campaign. Read on.

Video marketing allows you to reach your audience in a very real way. You can ask for questions or comments and respond to these in short videos. Give them some samples if their ideas get picked for the video to motivate people to watch.

As you make more videos, your skills improve. Constantly uploading videos is key to retaining your viewers. You will get your name out there and put new ideas out to your customers.

If you use YouTube, use its editing features. Annotations are one such tool. This makes it easy to share additional information such as a link or a coupon code.

Optimize your videos. Each video you make needs a unique title and description. You have to remember to place targeted keywords into these, as well. Also, include your contact information so customers can reach you for more info.

Offer great content to have a video go viral. Your videos don’t have to be the most professional to get a lot of views. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. Purchase the best quality video camera you can comfortably afford to produce your video content.

Video marketing can be used for promoting new products to customers. This is a way to help build up confidence in what you are selling. Seeing a product work live can increase your sales.

Optimize your videos. Create a different description and title for each video. Don’t forget your keywords! You might also include contact information so that customers can reach you.

Content is not all of a video’s success. Video promotion is key too. By promoting your videos effectively, you can experience much more traffic. Good videos are important, but so is good marketing.

Include some screenshots of your site in the video. This allows viewers to get a feel for your website’s layout. Another valuable use of screenshots would be in tutorial videos. Save your screenshot, and with the help of video editing software, you can implement them into your videos.

Make your content interesting. As you create a video, make certain that it is relevant, timely and engaging. Boring videos will always fail. Viewers expect videos that are interesting and helpful, not boring advertising. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.

You can present a product to potential customers through video marketing. Allowing people to see how a product works can really add to their trust in you and the product in itself. Seeing how products work is terribly effective at convincing people to buy them.

Your audience wants you to be honest. Put your passion into the video. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

People online today have short attention spans. The first 15 seconds of your video are crucial. Start off with a unique or interesting point to grab their attention.

Analyzing your video content is essential if you want to make the most of your hard work. Keep track of how many people watch your videos and how they found your content. Tap into the well of unknown customers by using the information provided by this data.

Many Internet users go online to learn how to perform a task. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. Once your expertise is shown, viewers will be inclined to explore more of your site.

Provide potential customers with a more in-depth glimpse of your business through the use of video marketing. Show viewers the processes and values that make your business unique. Showcase optimistic, empowering and lighthearted moments. Many people like seeing the personal end of your services or business.

Stick to the topic and be sure to keep your focus. If you aren’t prepared, it’s easy to become distracted. Write down what your video will contain and stick to it. You will have greater success with video marketing if you make sure to stay on topic.

If you don’t like making videos, other people can help you make them. Hold a contest with prizes where people can enter their own videos. Let all entrants know that their videos may be used for advertising, though.

Always have your opt-in information available on the same page as your video. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.

Make sure your videos are concise, but full of good content. Internet viewers often have a shorter attention span than you think. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. Even if you have amazing content, it will not do any good if your viewers wander off or get distracted in the middle of it.

Determine the tone you want your marketing videos to exhibit and then stick to it. Videos that are funny can actually be quite effective. Think about your niche and what you’re trying to sell, as well as who you’re selling to. Keep in mind that the tone you adopt in your videos will convey a certain image of your brand.

Don’t be obsessed with perfectionism. It does not take perfect equipment to be successful. Most of the time all you have to do is put some good software on your computer. Most phones nowadays come standard with a camera, just make sure to take a steady video. As long as you provide information that is valuable, people will watch your videos.

If your customers frequently have questions, you can use a video to answer them. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.

Honesty and transparency are of the utmost importance in ethical marketing, and videos are no exception. Hidden motivations within videos are never a good thing. Don’t try to pass of videos attempting to market a specific product as anything else. Create relationships between yourself and your customer base by using comments. Network with other professionals and establish yourself as an expert in your industry.

Video marketing can get the word out about your website or your social media page. Someone that locates you on YouTube may not know you’re on Facebook. Promote you sites wherever your videos are hosted so people can find you. When you link your video to your social media profiles, that can truly increase traffic and sales.

Experienced video markets know the importance of promptly responding to comments. There are times when people ask timely questions. Use your comment section to answer questions posed by your viewers.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. You really need to promote it as much as you can with social media sites and any other means you have of reaching people. You need to get the word out that your video exists.

Podcasts are an exceptional way to use video marketing skills. This is a great new marketing stream, but is also a potential source of revenue. Be careful, however. Don’t overcharge for your video podcasts if you want people to buy them.

Create video clips that present you and your products in a candid, transparent manner. Viewers will appreciate being able to relate to you. As people become more familiar with you, they will want to buy from you because they trust you. They will identify the products with you personally.

The introduction told you how marketing your business with video is a great way to reach teens and twenty-somethings. The tips and advice you have read should give you some ideas on how to get started. Utilize these tips into your business campaign, and witness your sales skyrocket.

Video marketing success comes from honesty. Hidden motivations within videos are never a good thing. If you just want to sell something, just say you’re doing so. Establish a relationship with your viewers, and encourage them to leave comments. You can enhance your professional reputation by networking with others in your business field.

Most companies today are using video to their advantage; are you? People really enjoy watching videos. It is an excellent way to connect with your customers. When you want to take a chance on this strategy, read on to learn more.

Do not be intimidated by video marketing. It is simple to create effective videos using only a quality camera and tripod. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

Any marketing video should be short. A lot of people do not have a very long attention span and they want to find out their info right away. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

Video marketing is a great way to stay in touch with your audience. Get customers to submit any questions they have concerning your products or industry and answer them in video form. You may also offer freebies to those whose questions you share.

A great beginning video marketing tips is to pick great video titles. A powerful and relevant title will draw viewers to your videos. It’s what gets people to view the video in the first place. A creative title can really help to drive viewers to your site.

People online today have short attention spans. The 15 seconds that start your video must count. Entice viewers to watch the whole video by using a teaser or a unique perspective.

One of the most popular reasons for browsing the Internet is to locate information on how to accomplish one task or another. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. If people see you as an expert in your niche, then they are more likely to return to your videos and website.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. Professional gear is not necessary as long as the picture is balanced and focused. Reading from a script can seem fake and sound awkward. Simply relax and act as you normally would act. Look into the camera and talk. This might not even be required. A slideshow or a PowerPoint could also do the trick.

Be sure to pay attention to YouTube. YouTube should be your first stop. It gives you free hosting for your videos. You can also take advantage of being on the third most highly-trafficked site anywhere. YouTube is the world’s most popular online video website and a high volume search engine as well.

Your opt-in options for your mailing list should be present on the same page as the video. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.

Your content should be informative and useful. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. People want to be entertained with the information they receive. The more interesting your videos, the more traffic you will attract.

Video content analytics are extremely important. You can tell so many different things from the statistics that are provided. These findings will give you more information on your niche and help you improve your campaign.

If videos are not your thing, you can make it so others make them for you. Hold a contest with prizes where people can enter their own videos. Also, let the contestants know that you will make use of the best video as a part of your ad campaign.

You should use video marketing in order to give your customers a look into your world. Film how your products are made, or let people see some of the funny things that happen in your office. Customers will trust you if they get to know you and see you being honest.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. You must market it via your website, emails to loved ones, and your social media sites. Obviously, you must make people aware of its existence before they can view it!

If you aren’t good with video, you can outsource the work. Run a video contest where people get prizes for submitting the best ones. For the prize, tell them that the best video can be used as an ad for an upcoming project.

Upon posting your video on YouTube, you must be ready to moderate comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If you can’t moderate the comments, you should disable them.

After you have collected information, statistic and data from a video you’ve posted, it is time to get back on the horse and post another! Take the the information you have gathered and hone your next video.

With your newly acquired knowledge of video marketing techniques, you ought to be ready to get things going on behalf of your own business. Don’t just use these tips though. You can always gain additional knowledge on this subject. As you learn, your videos and campaigns will improve.

Think of ways to determine the success levels of the videos you create. You can always use your own judgment about a video’s likely appeal. Actual data gives a better representation of how your video is faring. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.