The best day to put up coupons is on a Sunday. You must include quotes in your posts. With so many myths like these out there, how does one know which advice is real? This article is full of expert advice you know is the real deal, so read on.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You should add pictures and colors to attract attention. These types of pages certainly do attract more attention.

When you market your business on Facebook, post professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Presenting a professional way of speaking will inspire respect and trust from your customers.

Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. You will be able to set up a list of keywords that will be filtered off of your page.

Depending on your needs, a Facebook group may work better for you than a page. A group allows everyone to interact and feel like they know one another. You can utilize a group and a page in tandem to keep users interested and interacting.

You don’t necessarily need a page, a group may be better for you. This can encourage subscribers to make a community online and communicate regularly. You could even set up both a group and a page if you would like and if it makes sense for your business.

Don’t forget about your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. A respected audience is a happy audience. This leads to engagement of your customers who can then spread the word to others.

You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. Think about offering something people are going to be interested in. It could be a sweepstakes or something that every person gets. People find it easy to click if the offer is for an appealing item they would like.

Facebook Offers give you a way to promote yourself. You only need to post the offer and then change it to Promoted Post on your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

If someone takes the time to comment on your wall, give them the courtesy of a response. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Be sure your postings are valuable and relevant. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Make your Facebook marketing page more efficient by using the custom tab options. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, when you have a contest going on, make a tab for just content info.

Use contests to boost your likes. Offer discounts or a freebie to the winner after you have met your target goal. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.

Be careful about how often you use Facebook Update. This allows you to send messages directly to followers. Only use it for very important events and news like an emergency, etc. It is not for promotions but for actual news that should be brought to your followers’ attention.

Carefully chose your updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Make sure your updates are fun or helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Use a quality scheduler to post your updates at the same time each day. Try out a variety of tools until you get the one that works for you.

Speak with others through your Facebook page. You should encourage conversation. You may want to speak with them if they start the conversation, or you can ask them all a question. Once you get your fans to talk you can speak back to them. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.

You can offer prizes for Facebook “likes”. New likes have the opportunity to draw a lot of attention to your page. Think about something exclusive and free when someone likes your page. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.

Create engaging, varied content. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Find different ways to engage your followers with your content. Consider posting a question or posting a photograph.

Now that you understand what the truths are regarding Facebook marketing, you can start to do your own research so you can figure out how to best campaign to your target audience. Remember these tips as you go forward. Get down to work to find the success you deserve.

Make sure you always answer posts and comments on your wall. If people take time to make contact, you should dedicate some of your time to respond. It’s like a phone call: you would never leave it at a message left on your machine, would you?