Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Do they market on Facebook, and you’d like to do the same? Do you wish to come up with a campaign that is better than theirs? You’re going to need to put in some effort and find the right information.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Maintaining a professional tone will help people to regard your business with trust and respect.

Make your page stick out. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. You can attract more followers with an attractive page.

Consider using Facebook advertisements. This adds an extra value to your efforts. When you want reach, Facebook ads are better. They cost very little and can have a big impact.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Adding great photos and unique color combinations really helps. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Increase your Facebook marketing interface’s efficiency by using customized tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. When you run a contest, put it on its own tab, for instance.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Custom tabs need to be used when creating a Facebook marketing page. This organizes your information and keeps your site professional. Deals, contests and promotions can be organized with their own tabs.

If you want to target a custom audience, you can do that. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

One of the best marketing tactics is to hold a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It doesn’t cost much, and it is a great way to reach out to customers.

If updates are not relevant to your business, do not share them. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you must talk about other stuff, do it on your personal page.

Choose updates wisely. If your updates have no value, your subscribers will lose interest fast. They want to read something interesting or that entertains them. Providing your audience with good updates can help with your success.

Ask followers for insights on how to improve your business. People enjoy being on the “inside.” There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.

Be extra sure that people are able to “share” the content on your page. If your page has important information, you likely want your subscribers to share that information with others. This will help improve visibility for your company. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.

Immediately answer any questions and comments that your followers post on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

Seek out leadership opportunities on Facebook. Facebook can do wonders to help build up your leadership within a niche. Look for any and every opportunity to address questions and concerns. It will help you increase brand recognition.

Try responding to every comment you receive. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. That means you need to set goals based on sales increases. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. Try switching your strategy if you’re not seeing an uptick in business.

Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You can share your success with the world. Use the above advice to reach more customers than ever.