What do you know concerning online marketing? Are you using Facebook to its full marketing potential? Are you interested in learning new techniques? No matter what your marketing prowess may be, this article will teach you a thing or two.

Having contests are great for increasing your fan base on Facebook, so try to do that. Reward them with prizes and incentives if they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Ask your viewers on a regular basis what they are looking for from you. Pay attention to what people are posting on your page. The public has often provided marketing inspiration to numerous businesses. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

Consider creating a Facebook group rather than just a page. Facebook groups will encourage potential customers to establish their own community. This will also give you the ability to inform your subscribers of updates.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just get the offer all set up and change it to “Promoted Post.” If it is a really good offer, you can even promote it to non-fans.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you really do award the prize so you will be viewed as an honest businessperson.

When you choose to update your page, be careful about it. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Updates must be engaging and helpful. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use targeted ads on Facebook instead.

Always respond to comments written about you or to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Always answer comments and posts that show up on your Wall. If someone reaches out to you, they deserve to be acknowledged. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Be sure your posts are valuable. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t do a hard sell though.

Try putting out some Facebook ads for your business. Routine postings can only get you so far in terms of promotion. If you really want to reach more people, you will need to buy some Facebook ads. The cost is negligible compared to the potential gains.

Do not share updates that are not directly related to your content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Try using your personal account to share personal project updates.

Make sure that all of the content you post on your page is shareable. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Sharing and interacting with others is the center of Facebook. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.

Consider Facebook to be a platform in sharing content. Facebook is not only about socializing; it’s a major source of content. Don’t neglect this powerful marketing tool. Spend time producing quality content and use your page to promote these posts. Facebook can bring you lots of traffic.

You should definitely focus on finding a personality for your brand. If your posts are boring, they will assume your brand is, too. You need to retain your professionalism all the time, but give your company a bit of sparkle.

Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. They’ll only benefit if they uses these tips, obviously. Begin your campaign strategy today by using and profiting from this advice.

If someone ‘likes’ your Facebook page, give them a deal. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that is free and exclusive when they “Like” your page. It could be something everyone gets or even a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.