Do you have a Facebook page for your business? If it isn’t, you’re missing out on millions of potential clients. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. The following will help you to hone in on the best strategy for your company.

Organize some sort of giveaway to gain attention on your Facebook page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Posts about your business should always be professional. You can be a bit relaxed but make sure you are still professional. People will trust and respect your business and what you have to say if you maintain a professional tone.

Be sure there is not too much spam on your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Page administrators are able to put keywords in that will be filtered out.

You could create a group rather than a page. This will help generate an online community for better interaction. You can have both a group and a page, the page for updates and the group for interactivity.

All content that you post online should be linked from the Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Fan Base

In order to make the most of your marketing efforts, build a fan base that is solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.

Avoid letting your Facebook page overwhelmed with spam. There are built-in filters that can help you monitor your page. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Treat your old customers well. There are people that just want likes and then they forget about existing fans. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.

Offer an exclusive product to people who “like” your page. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. It could be a sweepstakes or something that every person gets. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Make sure to answer every question or comment left on the wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Think about how your fans can truly benefit from reading or viewing your posts. Refrain from promoting your brand too much, as this can get frustrating.

A fan base is a must before you begin marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that number, your conversion rates will soar.

Make sure that a group is established for your business. Your group can be a place where you and your customers interact with each other. You can give your customers valuable information and let the whole group in on deals and promotions. This can be a great way for you to know your customers.

Be aware of what the purpose is of having a Facebook page. Never be a Facebook user for no reason. Are you using it to communicate to customers? Or, do you want them to have a forum with which to contact you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.

Don’t forget the people that are already subscribed to your page. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For a stronger Facebook marketing campaign, your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.

If at all possible, consider all of your comments carefully, and craft responses to each one. This includes postings as well as emails. This may take some time, but the personal touch will be appreciated.

Try to engage an open forum on your page. Allow conversations to continue when they start on your posts. Don’t delete their post or you might insult them. But, don’t hesitate to jump in if the content becomes mean or offensive.

Offer an exclusive product to people who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Send something free to a client if they go to your page and like it. You can run a contest or provide it to anyone who Likes your page. Making it lucrative can work well for you.

Update your profile whenever you have new information. Any changes that occur in your business need to be reflected on your Facebook profile. An updated page is helpful to customers who an an interest in your business. You may want to get a few things changed on your profile as well so people can have something new to read over from time to time.

Hopefully, if you have not already used Facebook for your business, you will now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! If you have been on Facebook for some time, you can take steps to improve. Apply the advice that you have learned here.

Companies that only have rare contact with customers may not need Facebook pages. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.