Do you have a Facebook page for your brand? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue reading for some assistance with the envelopment of your marketing strategy for Facebook.

Ask your viewers on a regular basis what they are looking for from you. Take everything that is posted into consideration. The public has often provided marketing inspiration to numerous businesses. Do not neglect your following, as they are the keys to your success.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide discounts and prizes to those who give your page a “like.” Show proof that you have awarded the prize after the contest ends.

An ideal way to encourage fans is to always reply to their wall postings. You will have to closely monitor your wall and watch for @ messages pertaining to you. It is important to reply to everyone, even more so if it is a complaint or a question.

Try a giveaway as a way to boost your Facebook marketing. Give away a desirable product to get people excited. Post who the winners are to your Facebook page; do this often to grow your business.

Generate some attention for your Facebook campaign by organizing a giveaway. You can encourage buyers to join when you offer some free products to your regular subscribers. Just announce a winner and repeat the promotion as necessary.

Facebook needs to be thought of as a place to share with people. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it as such. Create great content and share interesting information. Facebook will bring you a great deal of traffic if you do.

Try out Facebook ads. Normal posting only adds so much when it comes to promoting services and products. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.

Facebook Offers give you a way to promote yourself. Set up your offer and then turn change the status to “Promoted Post”. You can promote it outside your fan base if you feel it is a great offer.

Do not forget your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. Adding great photos and unique color combinations really helps. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Make valuable posts. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t make every post an ad, though.

It could be difficult to get started with Facebook marketing. A good start is to add a Facebook button to your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. Once they like your Facebook page, you can give updates on your business.

Depending on your needs, a Facebook group may work better for you than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Make sure that all of the content you post on your page is shareable. If your page has important information, you likely want your subscribers to share that information with others. Interaction between equal users is really what Facebook is all about. The harder you work to provide great information, the more likely it is to be shared far and wide.

Mirror your social marketing pages to the content on your website. You should match your webpage colors to those on the wall of your facebook site. This helps folks make the connection between you and your brand. If it is different, you may puzzle your customers.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. Use a quality tool for sharing updates when the subscribers are generally online. Be sure to test different tools to find the best one for you.

Join in on conversations on your page. Get followers to chat with you. Ask a question or create a poll; this will get people talking. When they are talking, chime in. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts.

Try buying Facebook ads. You can customize your ad by having people of a certain age or gender view it. You can work within a certain budget, doing as little or as much as you desire. There are also no long-term commitments required. Your ad can be taken down at any time.

If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You have learned some helpful advice. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use the information you’ve learned to assist you.