Do you have a Facebook business page? You could be missing lots of potential customers if it isn’t. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading to learn how to build a strong Facebook marketing plan.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors and pictures to your page. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Talk with your fans often to get their feedback on your products. Pay attention when folks make postings on your page. There are a lot of popular businesses that get marketing tips from their fans. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see great results from using Facebook.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just set the offer and choose to make a Promoted Post. If it’s a good offer, it can be promoted to non-fans.

Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

You need a good fan base when you are using Facebook as a marketing strategy. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you hit that many people you should see your conversion rates start to rise.

Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. If you want big results, ads can help you get them. These will add to the traffic that your product brings.

Think about purchasing a Facebook ad. You can customize your ad by having people of a certain age or gender view it. The number of ads will depend on your budget. You don’t have to make any commitments long-term, either. You can take the ad off whenever you want to.

Make sure your posts have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors, logos, photos and interesting apps. Facebook users tend to be drawn to these kinds of pages over plain pages.

Avoid posting non-related updates that don’t enhance your content value. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Stick to your personal profile for these sorts of discussions.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Even if you aren’t new to Facebook marketing, there is always room for improvement. The tips you have just learned will aid you.

Make your Facebook marketing page more efficient by using the custom tab options. Tabs will give you the opportunity to organize information on your page. For instance, when you have a contest going on, make a tab for just content info.