Millions of people log on to Facebook each day. You may even be one of them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are just a few tips you can use for Facebook marketing.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide people with prizes and discounts for liking your page. Just be sure you actually follow through or your business will not be trusted.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Posts about your business should always be professional. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. You will develop a better reputation if you stay professional.

The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor your wall daily and make sure to respond to people within 12 hours. This is particularly important if the comment that has been left for you is negative.

Don’t forget about your existing audience. People often focus on new customers and tend to forget about the old. Respect and reward your audience as much as you can. These customers can champion your brand if you engage them effectively.

Always post a link to any new content on your site to your Facebook wall. For example, if you write a blog, make sure to link each post to your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Make sure that your Facebook page is spam-free. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on Facebook pages that are not your own can get you a lot of attention. Having said that, it’s crucial that this attention is desirable. Create posts when there is something positive for you to say. Don’t resort to spam.

Use Facebook to connect with your customers. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Create your content with this in mind. Cross promote information between your official website, blog and Facebook. Facebook can drive a ton of traffic to your sites.

Custom Tab

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. As an alternative, consider advertising on Facebook instead.

Make your Facebook marketing page more efficient by using the custom tab options. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, use a custom tab for any contests you might run.

Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. For a stronger Facebook marketing campaign, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Never make the assumption that Facebook is the only game in town when it comes to social media marketing. This is an extremely popular network but some subcultures or age groups favor other sites. Research your target demographic audience to find them in the social media sites they use.

The goal of Facebook marketing is to increase your overall profits. That means you need to set goals based on sales increases. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. When you’re not getting results, change your strategy.

Be sure that all of your posts have useful information. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

One strategy for turning visitors into fans to to maintain a fans-only content area on your website. The strolling visitor will sign up to be a follower if they really want to access the information. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

Ask for fan input. People love feeling important and in-the-know. Empowering them to make decisions is a great way to involve your community. If you blog, ask fans what they want to hear about.

Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. Utilizing the tips you’ve read is much easier than you might have thought. Begin now and you will be surprised when you’re successful.

Have your fans get involved with your various company or brand decisions. Subscribers love to feel a connection to the brands that they follow. Get customers involved in decisions with your company or brand. A good idea is that asking them what they like to read on your blog.