If you own a business, Facebook can be a great way to advertise your products or services. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you are interested in boosting your business exposure, utilize the piece that follows to learn what you can about marketing with Facebook.

In order to know what your fans are looking for, frequently interact with them. If a person takes time to post on your page, make a note of what they said. Successful businesses often get their best ideas from potential customers. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide discounts and prizes to those who give your page a “like.” Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Don’t let spam overrun your page on Facebook. There are built-in filters that can help you monitor your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Facebook is a great content sharing tool. It is not just a place for chatting, but a great place to share content too. Treat Facebook in that way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon see that you can get tons of web traffic from Facebook.

Giveaways are a great method of drawing attention to your page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post who the winners are to your Facebook page; do this often to grow your business.

You don’t necessarily need a page, a group may be better for you. This can encourage subscribers to make a community online and communicate regularly. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Never ignore comments and questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Try your hand at Facebook ads. This adds an extra value to your efforts. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can add another dimension to your Facebook marketing.

Make valuable posts. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Refrain from promoting your brand too much, as this can get frustrating.

One way to entice people to follow you is to only show content to those who are following you. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

Make your page stick out. You should add pictures and colors to attract attention. An appealing page is much more enticing than an ordinary page for Facebook users.

Valuable Content

Sharing content is important when using Facebook. If your page has valuable content, your audience will want to share that with others. People on Facebook want to share with each other and interact with companies. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.

Don’t let spammers overtake your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Page administrators are able to put keywords in that will be filtered out.

Personalize your brand so that it is memorable. If the information you post is bland, then people are going to think this about your business and products. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

Try finding thoughtful leadership opportunities. Facebook can do a lot for building your leadership in a niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. This will introduce your brand to many new people along the way, meaning more potential fans!

Check comments on your Facebook page regularly and respond promptly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If applicable, send a link to a pertinent article on your site.

Try encouraging user interaction with others fans and with you. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Acting like a hall monitor is no way to get on your users good side. Only step in if the tone gets raunchy or mean.

As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. As long as it is used properly, this marketing method is helpful in attracting more customers. Use what you’ve just learned, and watch your business skyrocket.

The most important first step to Facebook marketing is to build a solid fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Once you gain a large following, you marketing efforts will become much easier.