There is great buzz about Facebook as a marketing tool. If you don’t know what that means, do not panic. The article below has all the necessary information with regards to good Facebook marketing.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Engage your customers by replying to their posts as much as possible. You should monitor your wall regularly and also any related @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Make your page stick out. Put up neat visuals or add some color. Most users on Facebook are visual.

Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and give them a great answer. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. You can promote it outside your fan base if you feel it is a great offer.

Use custom tabs to make your Facebook page more efficient. They let you get information together in an easily readable format. For instance, you can have a contest tab if you’re running a contest.

Remember the audience you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. Respect and reward your audience as much as you can. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will only cost you a small amount of money to garner a lot of attention and new followers.

Make sure to give someone incentive if they “like” your page. Your page can get a great deal of attention when your page is liked. Try offering something exclusive and free to people for “liking” your page. You could give it out to everyone or just have one winner. Making it lucrative can work well for you.

You must build a healthy Facebook fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, your conversion rates will soar.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, pay for Facebook ads that target customers for you.

Always try to respond to every question and comment you receive. Do not neglect the messages directly on your page or your inbox. It will be a lot of work, but users will appreciate the personal touch that this adds.

Do not forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If you want your Facebook marketing to pack more power, then make your audience feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.

Royal Blue

Create a Facebook page that is similar in style to your main business website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. That will help folks remember your brand. If it is totally different, it can be confusing.

In exchange for a “like”, give your visitor a reward. New likes have the opportunity to draw a lot of attention to your page. Think about offering something people are going to be interested in. You can run a contest or provide it to anyone who Likes your page. If you offer something they desire, they will not think twice before clicking that button quickly.

Since looking at the article above, you should see that you don’t have to fear Facebook marketing. Get on Facebook right now! Do not hold back – you will get a lot of attention with Facebook. Begin now!