How much do you know about online marketing? Can you use that expertise on Facebook? Have you generally stuck with traditional marketing methods and now want to learn more about recent innovations? No matter how much you know, the following advice can help you out.

Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. These will add to the traffic that your product brings.

The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. Make sure to respond to both positive and negative feedback.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add pictures and color. Plain pages don’t get the attention professional looking pages do.

Facebook lets you share content. This can be a formal tool to get your business on the map. Think of it as such. Use Facebook to promote your blogs from other channels. You’ll find that Facebook tends to drive a lot of traffic!

See if Facebook advertisements are a good fit. Normal posting only adds so much when it comes to promoting services and products. To really maximize your marketing efforts, you should purchase Facebook ads. They generally do not cost a lot, and they can help you a lot.

Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Answer any questions and respond to comments on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Chose what you share as an update carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Every piece of content you post should either be helpful, educational, or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

You should think about the opportunities on Facebook with direct advertising. You are able to customize your ad so that only one gender or a certain age group can see it. You can set a budget and work only as much as you want to. One of the advantages is that a long term commitment is not required. You can stop your ad whenever you want.

Facebook Pages

Your posts should include valuable content. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Refrain from promoting your brand too much, as this can get frustrating.

Be aware of when it is appropriate to post on other Facebook pages. When you do so, you can get some good attention on your brand. Ensure you only attract the good kind of attention you want. Post to other Facebook pages when you have something worthwhile to say. Don’t ever spam people.

Think through your updates before you post them. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Think about setting up a group on Facebook. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Tell them about sales, coupons or interesting articles. This is also a good place to learn more about your customers.

Give your audience a spot on where they can sign up to your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. These tips can help sharpen your skills with Facebook marketing. Begin to plan a campaign now, and put these tips to good use.

Don’t share updates that have no direct relation to your own content. Make sure you are talking about things that interest your customers. Try using your personal account to share personal project updates.