You’ve probably been told that you have to start marketing on Facebook. If you are not sure exactly what that means, do not panic. Thankfully, experts have provided the advice below to get you started.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always actually send the prize or you’ll ruin your reputation.

Use a giveaway in order to drum up attention and interest on Facebook. Offer free samples to your subscribers who share your information with others. Update your Facebook page with the winners, and repeat this any time you want more fans.

Facebook is a great place to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. You can have lots of different kinds of conversations. Create great content and share interesting information. You’ll find that Facebook tends to drive a lot of traffic!

Try making a group versus a page. This can encourage subscribers to make a community online and communicate regularly. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Link all of your published content to your Facebook. If you write a blog, make sure that new posts appear on Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Offer something that is unique when someone “Likes” your Facebook page. Likes are very important to improve the visibility of your company. Send something free to a client if they go to your page and like it. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they desire, they’ll easily click “like” for your page.

Hiding content from non-fans is a great way to turn visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

See if Facebook advertisements are a good fit. Routine postings can only get you so far in terms of promotion. Purchased ads can make a huge difference. They aren’t too costly, and can make a world of difference.

Useful Information

Create a special group that is only for your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can inform group members of special discounts and offer them all types of useful information. This is great for you to get to know your customers.

Try very hard to make your Facebook page more unique and memorable than others. You may do this through your choice of page color and the addition of graphics. This will attract more users.

Only post updates that are pertinent to your area of business. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Keep the business and personal pages separate so you can focus on your business better.

Always look out for opportunities to show your leadership. You can gain much knowledge about leadership within your niche on Facebook. Try to find ways to answer questions or make insightful comments in your niche area. This will introduce your brand to many new people along the way, meaning more potential fans!

Keep spam off of your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Page administrators are able to put keywords in that will be filtered out.

After reading this article, you should know Facebook marketing is really nothing to be afraid of. Log into Facebook today and begin using these tips. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Start right now!