Because of Facebook’s rising popularity, marketing on Facebook has gained a great deal of interest. If you’re interested in this, then you must learn some things before you begin. Read on for helpful tips to get started.

Having contests are great for increasing your fan base on Facebook, so try to do that. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Prizes will open the eyes of potential customers out there. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Keep an eye on your all and any twitter messages that contain your company handle. It is especially important to respond quickly to anyone who needs help or posts a complaint.

You don’t necessarily need a page, a group may be better for you. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can use both of these options to keep your customers informed about and involved in your business.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you keep it professional, you will gain the respect and trust of your clientele.

Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. For instance, if you have a contest going, a tab for that can be included.

Try holding a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. You do not need invest much money, but you can increase your base of potential customers.

Always reply to comments posted on your wall to give followers a sense of connection with you. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.

Use care in selecting your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Your want to post content with value. Your followers must be able to benefit form every single post that you make. Don’t make every post an ad, though.

One method for generating interest in your business is by having a giveaway. Offer these free items to those who subscribe to your page. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Allow interested parties to sign up via your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Hold contests and sweepstakes or just offer free samples of the product.

Clearly, it does not have to be hard to use Facebook for marketing your business. The main thing you have to remember is that this isn’t something that will take off overnight. Use these tips and remain patient.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors, logos, photos and interesting apps. This will attract more users.