Are you interested in marketing a product or service but don’t know what to do to get started? You definitely need to consider Facebook marketing as an option. This could potentially earn you millions of fans. Read through the great advice below if you are interested in putting Facebook to work for you.

Host a giveaway to get some extra attention for your presence on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Make your winners viewable to maintain the legitimacy of your contest.

Posts about your business should always be professional. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional at all times then people are going to respect you and your business a lot more.

Be sure that anything that you post online has a link to your Facebook page on it. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

You must have an attention-getting page so that your page is set apart from the rest. You can accomplish this by including a lot of photos and making it very colorful. Most users on Facebook are visual.

Make sure that all content you publish online is at least linked to from your Facebook. If you write a blog, make sure that new posts appear on Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Facebook needs to be thought of as a place to share with people. Facebook is not only about socializing; it’s a major source of content. Treat Facebook in that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook usually drives up a bunch of traffic.

Another option, besides a Facebook page, is to create a Facebook group. Groups are like little communities where your fans can interact together. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Another option, besides a Facebook page, is to create a Facebook group. Facebook groups will encourage potential customers to establish their own community. You can utilize a group and a page in tandem to keep users interested and interacting.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to set up the specific offer and then promote it on your page. If the offer is extra special, you can promote it to people that aren’t fans as well.

Always answer to the comments and questions people send you on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

You can improve the value of your Facebook page by changing the tabs to suit your business. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. If you have a current promotion, make a special tab for that.

Offer something exclusive if someone “Likes” your page. Likes are very important to improve the visibility of your company. Send something free to a client if they go to your page and like it. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Companies that only have rare contact with customers may not need Facebook pages. No one will bother following your daily posts if they don’t buy from you frequently. Try getting into Facebook ads that are targeted instead.

A fan base is something that you will want to expand as much as possible. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you reach that goal, you get more followers from promotions.

Avoid sending updates that aren’t related to you or your business. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Personal news and interests should be kept for a separate personal Facebook page.

Have your fans get involved with your various company or brand decisions. Customers love to feel important. Get customers involved in decisions with your company or brand. A good idea is that asking them what they like to read on your blog.

Be very carefully about the updates you post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Providing your audience with good updates can help with your success.

You must always focus on the aspect of why you have your Facebook page. Don’t just get one so you can say you have one. Do you want to communicate more effectively to customers? Or is it a way for them to reach out to you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.

The preceding tips should have made it clear that getting into Facebook marketing isn’t so tough if you put your mind to it. All of the information above is helpful, so try it out. When your messages reach millions of people, you’ll see it was all worth it.

A great way to turn visitors into subscribers to to make some content available only to those who subscribe. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.