When you market on Facebook, you get an easy-to-use interface and a large, potential audience. Although it may take some work, marketing can be a great way to boost your business. Read on for Facebook marketing tips to see what it can accomplish for your business.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to everyone that you can, and make sure that you’re replying to complaints first.

See if Facebook advertisements are a good fit. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. They are inexpensive and can add another dimension to your Facebook marketing.

Be sure that anything that you post online has a link to your Facebook page on it. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and then turn change the status to “Promoted Post”. This will encourage people to come to your page.

Always answer to the comments and questions people send you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Additionally, post a link to an article on your site if it can answer their questions.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will be better and your campaign will be less expensive as a result.

Your current customers need to be your main focus. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.

Try holding a giveaway to boost interest in your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will have the chance to communicate with a large amount of people.

Provide value in every post you make on your Facebook page. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t be too much of a salesman, however, or people will get tired of your updates.

When a follower asks you a question on your wall or makes a comment, always respond. This will show that you care about what they have to say. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Though it is a fairly new method, Facebook can give you a massive audience boost. Instead of ignoring it, jump right in! Take to heart all the Facebook marketing tips below so that you can really succeed.