Since it is a great way to stay in touch with loved ones, Facebook has become quite a popular Internet site. You can use Facebook to market your business. Keep reading for ideas that you can use on Facebook for your own marketing messages and goals.

If you want learn more about what your fans want, interact with them regularly. Pay attention to any posts that people make. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

You can quickly expand your viewers on Facebook by holding a competition. Provide people with prizes and discounts for liking your page. Always actually send the prize or you’ll ruin your reputation.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Always award the prize though; you don’t want to be viewed as dishonest.

Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. Pay special attention to posts that express a complaint or a request for customer service.

Be sure there is not too much spam on your Facebook page. Filters are available to help stop spam before it even appears. Any administrator can type in keywords using this tool that will automatically filter it out.

Be sure to link all content published online back to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

You must have an attention-getting page so that your page is set apart from the rest. This can be done by using colors and photographic elements. This will attract more users.

Answer all questions and reply to all comments. Make sure to give helpful answers, and thank them for their time. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Keep spam off of your Facebook page. You can monitor your page with certain tools, even when you are not online. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. This organizes your information and keeps your site professional. For instance, if you have a store, you can create a tab just for that.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.

Use care in selecting your updates. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. There is no reason for these customers to see the daily happenings at your company. Instead, pay for Facebook ads that target customers for you.

Don’t forget about your existing audience. There are people that just want likes and then they forget about existing fans. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help them engage themselves in your brand.

Make sure you answer posts and comments on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. For an entrepreneur or corporation, techniques are available to make it the best it can be. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.

Try holding a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will not cost you much money, but the communication opportunity with customers is invaluable.