Would you like millions of people to know about your business? Have you ever thought of using Facebook to realize this dream? There are tons of people signed up to use this site and they do so every day which means you can turn them into customers if you know what you’re doing.

Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Ask your viewers on a regular basis what they are looking for from you. If they post items on your page, keep them in mind. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. If you want big results, ads can help you get them. They don’t cost too much, but they are effective.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do so by giving your page an attractive and eye-catching design. Facebook users usually respond better to these pages compared to plain ones.

Contests can be used to your advantage. Offer prizes or discounts to your users when they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Make a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.

Use Facebook Offers to promote your special deals. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Always be as professional as possible in your Facebook marketing campaign. While social media usually has a relaxed tone, present your business and yourself professionally. You will develop a better reputation if you stay professional.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. For instance, use a custom tab for any contests you might run.

You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that threshold has been reached, your conversion rate is going to start marching.

Try out Facebook ads. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. They don’t cost too much, but they are effective.

Be sure that you’re trying hard to put a personality behind your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Have some personality, but continue to be professional.

If you can’t share information daily, use a Facebook scheduling tool to do it for you. A good tool is essential so that you can update your page at the right times. Try testing various tools to see which one has the features that fulfill your needs.

You must have an attention-getting page so that your page is set apart from the rest. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Plain pages don’t get the attention professional looking pages do.

Develop contests for Facebook that lets folks get involved in what you are offering. For instance, have customers post pictures using your products. After the close of the contest, post the name of the winner.

Do not forget that event sharing on Facebook can provide power for your business. Share information about trade shows with your Facebook fans. People will be reminded of this event when it occurs by Facebook.

Think of Facebook as a way to share content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat Facebook seriously to improve your profits. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Respond to any negative feedback you receive. Just ignoring it leaves the impression you don’t care about those who disagree with you. When handled properly, people will respect this and do business with you later.

It is important that you understand the fundamentals of Facebook. The better everything is understood by you, the more you know about using the available features to your benefit. Go to the help page on the Facebook, you can find some extra tips there. It will provide you with a competitive advantage that will help your business.

You may wish to create a Facebook group rather than a Facebook page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

It is critical that you are aware of the audience you’re targeting with your campaign through Facebook. You should market towards them to make sure your campaign is successful.

Include all of your customers when celebrating business milestones on Facebook. A brief “thank you” message to your friends list is appropriate, as is a little bit of celebration on your primary website. Doing so will help them remain invested in your company.

Check comments on your Facebook page regularly and respond promptly. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. If applicable, send a link to a pertinent article on your site.

Learn that you should turn to your audience on Facebook any time you’re in need of inspiration. Their opinions can help you determine your next marketing venture. You can get some great advice this way.

Facebook is a good way to get your name out there. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you’re doing. Use these helpful tips, grow your business and socialize with your fans. With marketing on Facebook, you can do anything.

Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. If you have a current promotion, make a special tab for that.