Do you want to market a product but can’t get started? If so, you should research Facebook marketing. Through Facebook, you can share your message with a global audience. Read through the great advice below if you are interested in putting Facebook to work for you.

Make sure you talk to your fans regularly in order to find out what they want from your business. If people post things on your page, take note. Successful businesses often get their best ideas from potential customers. Don’t ignore your fans.

Be sure that anything that you post online has a link to your Facebook page on it. For example, if you write a blog, make sure to link each post to your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Having contests are great for increasing your fan base on Facebook, so try to do that. Provide discounts and prizes to those who give your page a “like.” Always actually send the prize or you’ll ruin your reputation.

Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor your wall daily and make sure to respond to people within 12 hours. This is particularly important if the comment that has been left for you is negative.

Think of Facebook as a way to share content. It’s for more than sharing photos and playing games. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.

Be sure that all of your online content is linked to and from Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

In exchange for a “like”, give your visitor a reward. Having a lot of likes brings attention to your page. Think about offering something that’s exclusive and free to those that like your page. A contest is a good idea as is a coupon or discount. Making it lucrative can work well for you.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers often come and go at random and will not be following posts. Spend your money on more targeted Facebook ads.

The idea of marketing on Facebook is to get more business for your company. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you do not get the results you need, your strategy might need some tweaks.

You may want to buy an advertisement on Facebook. Ad customization options for age, gender and more can help you. You can use your own budget, doing as little or as much as you want to do. Finally, there aren’t any long term commitments involved. The ad can be paused, discontinued or deleted at any time.

You should now have a good understanding of how Facebook marketing can assist you if you spend time working with it. Everything that you’ve gone over in this article should point you in the right direction if you wish to start soon. The knowledge will be invaluable, helping you to get your message out worldwide!