You probably have quite a few family members on Facebook. Your whole family, including Gram and Pap might be using Facebook! That said, are your customers on Facebook? If the answer is yes, then you may benefit from marketing on Facebook, so keep reading to learn the right way to do a campaign.

Contests can be used to your advantage. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Communicate with fans on a regular basis. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are your customers, so always listen to them.

Any content published online should be linked to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You may do this through your choice of page color and the addition of graphics. An appealing page is much more enticing than an ordinary page for Facebook users.

Always be as professional as possible in your Facebook marketing campaign. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you keep it professional, you will gain the respect and trust of your clientele.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

You need a good fan base when you are using Facebook as a marketing strategy. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that mark, your conversions will start happening rapidly.

Try buying Facebook ads. Ad customization options for age, gender and more can help you. You can also make sure you stick to a budget. Additionally, you don’t have to make a long-term commitment. Your ad can end when you choose.

Free giveaways are some of the best tactics for your marketing plan. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It will only cost you a small amount of money to garner a lot of attention and new followers.

In exchange for a “like”, give your visitor a reward. You can garner lots of attention via “likes.” Think about offering something people are going to be interested in. You can run a contest or provide it to anyone who Likes your page. If they know they can get something they want, they will like it without hesitation.

Be judicious about your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Every update should be entertaining, helpful, or should teach them something. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Give your followers something to sign up for. If you give them a free product or coupon for liking your page, they will be more interested. Contents and giveaways are a great idea.

Create a group page for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can alert the masses to a special deal you are running or a new product you have coming out. You will feel much closer to your customers if you do so.

Give someone something valuable if they “like” your page. A page with many likes will get more attention. Think about offering something that is free and exclusive when they “Like” your page. You could give it out to everyone or just have one winner. If you give them something they desire, they’ll easily click “like” for your page.

Be sure that you’re trying hard to put a personality behind your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Show a bit of personality, but make sure that you do this while remaining professional at all times.

Always make sure to allow comments on your Facebook pages. What you think is content control is actually going to cause users to think that you are not interested in what they think.

Provide sign-up forms on your business’s Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Why not ask your customers to write a review on your Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. This will help your customers make an educated decision on your product.

You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use these tips to do a campaign that will blow the socks off your customers. The more you work it, the greater your return will be.

Create a special group that is only for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You may inform you audience about deals and give them other relevant information. This is a good way to become acquainted with your customers.