For many people, Facebook is a place where they waste time. That said, you might be able to turn time spent on Facebook into money if you make use of it to market products and services. There are millions of users on Facebook – all potential customers. This article will help you get the most out of Facebook.

The best way to engage your followers is to reply to what they write on your wall or about your company. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.

Talk with your fans often to get their feedback on your products. If people post things on your page, take note. Lots of successful companies have implemented useful marketing strategies from their consumers. Your fans are your customers, so always listen to them.

Answer all questions and reply to all comments. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Put a link up to your website should you have something on there that is relevant.

The key to successful marketing with Facebook is having a strong base of fans. Not too much investment should be put into any promotions until you have thousands of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

It is important that your posts are always professional. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Being professional can bring respect.

Provide value in every post you make on your Facebook page. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Give your audience a spot on where they can sign up to your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Use contests or freebies to entice them to give you their contact information.

Depending on your needs, a Facebook group may work better for you than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page to give updates and allow users to share content.

A group is a great idea for a company. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can alert the masses to a special deal you are running or a new product you have coming out. This is also a good place to learn more about your customers.

Never share updates that seem irrelevant to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Keep the business and personal pages separate so you can focus on your business better.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

You should always cultivate relationships with those who interact with you on Facebook. You have to invest in your fan base by taking the time to communicate with them. Share quality content with your audience and encourage subscribers to interact with you. Make sure that you give loyal customers deals and promotions.

Do not use the Facebook Update tool too often. That allows you to send direct messages to everyone that follows you. It should only be used in emergencies. However, using it all the time will get old to your followers.

The key to successful marketing with Facebook is having a strong base of fans. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that mark, your conversions will start happening rapidly.

Encourage your clientele to write about their experiences with your company on your Facebook page. People love to read reviews and often rely on them to make decisions. The reviews of past or current customers can help others make purchasing decisions.

Be creative with your posts but stay on track. You should stick with your brand, but you don’t want to make each post the same. Find different ways that you can engage your fans in terms of content. Encourage them to submit pictures for a display, or raise questions they can interact with.

Hold a giveaway to entice customers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It may cost you small amount, but you will have more people to communicate with.

Hold contests to get your followers excited and talking about your brand. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. A winner will be chosen at the end of the contest.

A lot of people are on Facebook to game or quote but you can make money! Now that you have read this, Facebook should be a powerful tool in your arsenal. Use the information you’ve learned here to embark on a successful Facebook marketing adventure!

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should try to set achievable goals each month. Getting a lot of likes on your page does not mean much if it does not translate into sales. If your goals aren’t being realized, your strategy may need adjusting.