Does reaching millions of people with a marketing campaign sound exciting? Did you know you can use Facebook to help you do that? There are tons of folks registered to use Facebook, and if you act wisely, many can become your fans.

Creating a contest for your Facebook page is something that you can have some success with. Encourage people to subscribe by giving something away to some of them. Just announce a winner and repeat the promotion as necessary.

Does your page stand out from the competition? You can accomplish this by including a lot of photos and making it very colorful. An appealing page is much more enticing than an ordinary page for Facebook users.

The most important first step to Facebook marketing is to build a solid fan base. You don’t need to spend much money until you’ve gleaned 5K fans or so. After you hit that many people you should see your conversion rates start to rise.

You must not forget your current customer base. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. A respected audience is a happy audience. These customers can champion your brand if you engage them effectively.

Don’t neglect your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience must feel respected. This will help fortify your brand and personality.

Free giveaways are some of the best tactics for your marketing plan. Offer a contest or a giveaway to your current customers. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Make sure to give someone incentive if they “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. You can give away coupons for your product or maybe free samples. It could be a sweepstakes of some kind or a free sample. The more benefit they receive, the quicker they will click that button.

Choose updates wisely. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are fun or helpful. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Hiding content from non-fans is a great way to turn visitors into followers. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Make a group dedicated to your business. A group creates a community of customers, so they can interact with each other and with you. You can advertise the discounts you offer as well as any other information that will assist them. Don’t overlook this opportunity to learn more about your customers.

Include places in the body of your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You could have a contest, or just give away a freebie.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One easy way to begin is by adding a Facebook link to your website. This will allow your customers to navigate more effectively. When someone starts following you on Facebook, they will know more about your business.

Don’t use sub-standard photos when you are adding them to a Facebook page. These pictures need to make a great first impression. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.

Avoid sending updates that aren’t related to you or your business. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. If you need to discuss controversial subjects, save it for your personal page.

Nurture the relationships that you have on Facebook. Just like with physical interaction, building a great Facebook relationship takes some time. Keep your content interesting and fresh to keep people engaged. Also, reward those who are most loyal to you by offering them special promos and deals.

Get involved with all of the conversations surrounding your page. Tell your followers that it’s okay to make small talk on your page. Ask a question or seek feedback. When your fans start chatting, join them. Engaging in conversation with customers will make you more personable and likeable. In turn, it will make them want to do business with you.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. Make sure you add a link to your Facebook page on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When fans “like” the business via Facebook, you can update them on what happens in your business easily.

Post a variety of information, but make sure it’s all relevant. Your content should be brand related, but you definitely don’t want to get boring. Find different ways to engage your followers with your content. Provide photos, videos, or engage them with questions.

Having many followers does not mean your marketing campaign is successful. Tailor your message to reach those followers who have a greater probability of buying your product or will give word-of-mouth referrals. Measure the success of the campaign you are running by looking at the conversion rates.

Try finding thoughtful leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. This helps introduce you and your brand to lots of new people.

Facebook is the place to market your company today. There are so many people on the site and you have the opportunity for them to see what you can offer. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. There are no limits as far as marketing with Facebook is concerned.