Facebook is a great new opportunity for you to promote your products to millions of people. If your business takes off on social media, you will get a huge surge of customers. The following article can help shape your marketing strategy on Facebook.

Reply to people when they post on your page. You need to monitor your wall, and any direct messages you receive. Reply right away, particularly if the posting included a complaint or customer service request.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide discounts and prizes to those who give your page a “like.” Be sure to follow through on any promises you make.

Make sure your Facebook page isn’t being inundated with spam. Filters are available to help stop spam before it even appears. Your administrators can update the filters as new spam is added to your page.

Think about making a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Allow your subscribers to post content on your Facebook page.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will trust you.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. This will encourage people to come to your page.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Try a giveaway as a way to boost your Facebook marketing. You can boost your costumers and fans by offering something that they’d love to get. Just announce a winner and repeat the promotion as necessary.

Consider carefully before you promote your business on someone else’s page. You can receive a great deal of attention when you post on other Facebook pages. Make sure it’s the kind of attention you want. Only post on another person’s profile page if you’re sharing something valuable. Make sure that you avoid spamming other pages.

Don’t share updates that have no direct relation to your own content. Take care when posting about current events so as not to bore or offend any followers. If you need to discuss controversial subjects, save it for your personal page.

Make sure any content you publish is linked through your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

You may have a hard time figuring out how to market on Facebook if the concept is new to you. An easy way to get going is to put a Facebook button on your web page. This will allow your customers to navigate more effectively. When someone starts following you on Facebook, they will know more about your business.

People should be able to share your Facebook content. The more valuable your content, the more likely people are to read it. Facebook is a network that is built for interaction and sharing. A higher amount of prospective customers will generate more profits for your business.

Facebook needs to be thought of as a place to share with people. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. Make sure that you incorporate professional posts about your product on your page. Facebook usually drives up a bunch of traffic.

Don’t use sub-standard photos when you are adding them to a Facebook page. This gives people a professional impression of your business. Using a good quality camera will provide a positive impression of your brand whenever you post photos.

Always try to respond to every question and comment you receive. This means both in your inbox and the ones that are left on your page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.

Depending on your needs, a Facebook group may work better for you than a page. Facebook groups are a great way to get people to interact more. You can have both a group and a page, the page for updates and the group for interactivity.

Main Color

The design on your Facebook page and your website should be similar. For instance, if your main color is royal blue, make that the main color on Facebook, too. You will help people feel like they know your brand and products. Making it completely different, however, will only serve to confuse your loyal customers.

Never ignore a message that someone sends you. Begin your answer by thanking them for contacting you; then, provide the information they require. Additionally, post a link to an article on your site if it can answer their questions.

There are many different outlets you can use these days to market your business. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Utilize the great tips from this piece to get a real leg up.